Associate, Marketing | Cleveland Browns

ASM Global•Berea, OH

5d•Onsite

About The Position

THE CLEVELAND BROWNS AND LEGENDS GLOBAL The Cleveland Browns and Legends have an expansive partnership to support all aspects of the New Huntington Bank Field project including market analysis, product design and development, data and analytics strategy, and holistic revenue generation across partnerships, ticketing and suites sales. Legends is proud to support and represent the Browns during this historic moment in Northeast Ohio. THE ROLE The Associate Marketing will be an integral member of the team and is the key driver for project organization and content creation for multi-channel marketing and sales campaigns. You will be responsible for supporting marketing campaign management, as well as executing compelling content that will support our sales goals, elevate the brand story, and inspire fans and businesses to engage with and support the New Huntington Bank Field. We are looking for a self-starter, who is confident in their abilities, and able to work effectively while managing multiple priorities. This individual should be highly organized and able to balance strategic problem solving with thought-provoking creative thinking.

Requirements

Bachelor’s Degree or equivalent.
1 to 3 years’ demonstrated experience in marketing and content creation.
Highly proficient in Adobe Creative Suite on MAC (specifically, After Effects and Adobe Premiere – experience with Photoshop, Illustrator, and InDesign is a plus).
Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally.
Ability to handle multiple design projects in a fast-paced weekly workflow.
Proven ability to work collaboratively in a team-oriented environment.
Detail oriented and highly organized with a strong work ethic.

Responsibilities

Assist in leading the creation, implementation, management and measurement of omnichannel marketing campaigns (email, social media, webinars and sponsored events, paid search, display ads, retargeting, direct mail, etc.)
Create and develop a wide variety of copy and video content for website, sales application, partner pitches, sales center and other digital marketing channels.
Build and manage automated e-mail marketing campaigns in collaboration with data analytics, ticket sales and other teams.
Think “outside the box” to generate innovative copy and video content to tell the New Huntington Bank Field sales stories in a dynamic way.
Organize and manage content/asset library for the website, digital sales application, sales center and other projects.
Evaluate campaign effectiveness and recommend adjustments to improve marketing performance and engagement outcomes.
Ability to meet deadlines and work with changing priorities.
Maintain ongoing communication with Director, Marketing on projects and concepts.
Collaborate with the Cleveland Browns, Legends Global Partnerships and Legends Global Sales to maintain brand integrity and authenticity throughout all content and campaigns.