D2C Analytics & Insights Manager

Casio Inc. • Jersey City, NJ

2d • $110,000 - $120,000 • Hybrid

About The Position

The D2C Analytics & Insights Lead serves as the central intelligence hub for Casio’s North America D2C business. This role is responsible for transforming data into actionable insights that drive profitable growth, customer understanding, and strategic decision-making across all product divisions.

This individual will partner across the D2C organization, divisional leadership, and global stakeholders to support performance optimization, forecasting, and consumer-led innovation.

Requirements

• 4-6+ years of experience in eCommerce or D2C analytics
• Strong analytical skills with experience in tools such as Google Analytics, Adobe Analytics, Contentsquare, or similar
• Experience with A/B testing, CRO, and customer segmentation
• Ability to translate complex data into clear business insights
• Strong cross-functional communication and stakeholder management skills
• Bachelors Degree Required

Nice To Haves

• Experience working in multi-category or global organizations is a plus

Responsibilities

• Own D2C performance analytics and reporting, delivering insights on revenue, conversion, AOV, traffic, customer behavior, and marketing effectiveness
• Generate actionable consumer and behavioral insights to inform merchandising, marketing, and divisional strategy
• Lead A/B testing and CRO initiatives, establishing a structured test-and-learn framework across the D2C ecosystem
• Support revenue forecasting and demand planning with data-driven analysis and scenario modeling
• Partner cross-functionally with Marketing, CRM, Merchandising, Finance, and Divisional teams to drive data-informed decision making
• Improve data infrastructure, reporting consistency, and measurement frameworks to enable scalable analytics capabilities for use by other channel partners

Benefits

• Health Coverage: High-quality medical, dental, vision, and prescription drug plans
• Retirement Savings: 401(k) plan with employer matching contributions
• Time Off: Generous paid time off to relax and recharge
• Insurance Options: Life, legal, pet, and supplemental insurance plans
• Mental Health Support: Access to virtual and in-person counseling for individuals and families
• Education Support: Tuition reimbursement to invest in your growth
• Fitness Benefits: On-site fitness center (dependent on office location)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 251-500 employees