Customer Sales Lead

Campbell's • Minneapolis, MN

20h

About The Position

As the Customer Sales Lead (CSL), you will lead joint business planning and commercial execution across Target’s Salty Snacks and Deli businesses. You will own strategies that drive net sales, volume, trade efficiency, profit, and share growth across Campbell’s Snacks portfolio. By building strong relationships with key Target partners and leveraging shopper, category, and financial insights, you will influence Distribution, Shelving, Merchandising, and Pricing (DSMP) decisions and deliver results that matter. This role is responsible for developing and executing comprehensive customer business plans, managing trade investments, selling in innovation, and driving superior in‑store execution. You will partner closely with internal cross‑functional teams, broker partners, and retail execution teams to unlock growth opportunities and ensure consistent delivery from initial placement through sustained reorder.

Requirements

• Bachelors degree.
• 6+ years of CPG sales and/or category management experience (Target experience strongly preferred).
• Proven account management and joint business planning experience.
• Experience with E4 or comparable trade demand planning systems.
• Strong financial acumen including trade management, forecasting, and P&L understanding.
• Advanced analytical, problem‑solving, negotiation, and communication skills.
• Ability to leverage syndicated data (IRI/Nielsen) and customer insights to drive decisions.
• Strong interpersonal and influencing skills; ability to build relationships at multiple organizational levels.
• Highly organized, self‑directed, agile, and detail oriented.
• Willingness to travel approximately 10–20%, including Target HQ (MN), Camden, NJ HQ, and market visits.

Nice To Haves

• Experience with top national retailers.
• Broker and/or DSD management experience.
• Deep category and brand knowledge.
• Supply chain and operational understanding.
• Prior P&L ownership or expanded financial responsibility.

Responsibilities

• Deliver the annual operating plan for sales, profit, volume, trade, and share across Target.
• Build, monitor, and optimize customer business plans using the E4 system; manage trade budgets, spending, and volume to deliver objectives versus plan, inclusive of trade promotion strategies that focus on improving efficiency and ROI.
• Conduct post‑event analyses to evaluate promotional volume, consumption, profit, and spend; leverage learnings to optimize future plans.
• Develop accurate monthly forecasts using shipment, consumption, inventory, and POS data; proactively identify risks and opportunities.
• Influence key Target decision makers—buyers, category managers, merchandising, and marketing teams—to implement brand and customer strategies.
• Lead category business reviews, highlighting performance, consumer trends, key drivers, competitive insights, and incremental growth opportunities.
• Sell in new items and seasonal platforms (Back to School, Holiday, Big Game, Summer), securing optimal distribution, space, and merchandising.
• Identify and activate incremental volume opportunities, including in‑line space, secondary placements, pack architecture, and promotional vehicles.
• Partner with Sales Strategy, Marketing, Category Management, Supply Chain, Finance, Field Operations, and Customer Strategy teams to deliver repeatable execution standards.
• Manage, communicate, and evaluate 3rd‑party broker performance for direct Target business.
• Attend key customer meetings, trade shows, and planning sessions; represent Campbell’s Snacks professionally with customers.
• Ensure trade funding is managed in accordance with company standards and financial controls.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center.
• Access to on-site day care (operated by Bright Horizons) and company store.
• Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level