Customer Marketing Strategy Manager (Marketing KAM)

Continental•Fort Mill, SC

2d•Hybrid

About The Position

Are you ready to shape the future of marketing and communications for two iconic brands? We are on the hunt for a dynamic Marketing Key Account Manager to partner with our customers to align marketing efforts and use of co-op marketing funds. In this pivotal role, you will collaborate with our Customers, Internal Marketing and Sales Key Account Managers to ensure that co-op funds are effectively utilized to build brand awareness, drive sales, and strengthen partner relationships. We are looking for a leader who thrives and will support a collaborative, creative, and positive environment. You should excel at customer service, multitasking, prioritizing, and maintaining high standards under pressure. This role becomes the bridge between Sales and Marketing, ensuring customers use their marketing funds effectively and in ways that strengthen our commercial impact. It brings structure, strategy, and consistency to an area that today feels fragmented and reactive. By guiding customers toward higher ROI marketing activities, it directly accelerates sell-out, brand visibility, and loyalty. This role empowers our sales team with clear marketing programs, tools, and insights, improving customer conversations and strengthening partnerships. Ultimately, this role transforms marketing dollars from “spend” into strategic growth investments, making it a powerful driver of competitive advantage.

Requirements

Bachelor’s Degree in Marketing, Business, Communications or related field
5+ years experience in marketing program management, channel marketing, or partner marketing
2+ years experience in digital marketing
Experience developing and managing significant budgets
Strong project management skills with the ability to manage multiple stakeholders and deadlines
Able to travel up to 20% when needed
Ability to work within a corporate environment while pushing for new creative ideas
Ability to listen and work collaboratively with customers & team members from various functions
Relationship oriented, self-motivated with a passion to win Gage consumers, business partners and cross functional teams
Understanding of marketing KPI’s and analytics
Excellent, professional verbal and written communication skills
Analytical mindset with experience in reporting and program optimization
Excellent communication, presentation, and relationship-building skills
Can offer a relocation package if needed
Legal authorization to work in the U.S. is required. Continental is only able to offer visa support for internals individuals who currently hold an existing valid employment visa.

Nice To Haves

Experience with franchise/Co-Op marketing models
7+ years experience in marketing program management, channel marketing, or partner marketing

Responsibilities

Manage the operations of the customer marketing program, including planning, guidelines, submissions and approvals.
Serve as the primary liaison between internal teams and external partners regarding campaign execution and brand guidelines.
Guide partners in developing annual plans and campaigns to drive sales (digital, social, events, etc.).
Ensure brand standards and messaging consistency across all partner marketing activities.
Align partner investment strategies with corporate strategies to achieve efficiencies
Track spend, ROI, and performance of funded campaigns.
Provide insights and recommendations to optimize program effectiveness.
Educate and support channel partners on how to access and leverage funds effectively.
Collaborate with sales teams to maximize partner engagement and ensure alignment with business goals.
Partner with Sales Key Account Manager to maintain program documentation and ensure adherence to co-op guidelines, budget allocation, and financial accountability.
Forge and nurture strong connections with partners, internal marketing, sales and agencies.
Adapt and innovate marketing strategies and tactics to stay ahead in the ever-changing marketing landscape.