Customer Marketing Specialist II
About The Position
We are seeking a dynamic and results-driven Customer Marketing Specialist II to join our Electronics and Specialty Materials (ESM) marketing team in Morris Plains, New Jersey. The Customer Marketing Specialist II plays a vital role in driving customer engagement and enhancing brand loyalty through targeted marketing initiatives. This position requires a blend of creativity and analytical skills, enabling the specialist to develop effective marketing strategies that resonate with the target audience. The role often involves collaboration with cross-functional teams to deliver comprehensive marketing solutions. About Solstice Advanced Materials Solstice Advanced Materials is a leading global specialty materials company that advances science for smarter outcomes. Solstice offers high-performance solutions that enable critical industries and applications, including refrigerants, semiconductor manufacturing, data center cooling, nuclear power, protective fibers, healthcare packaging and more. Solstice is recognized for developing next-generation materials through some of the industry's most renowned brands such as Solstice®, Genetron®, Aclar®, Spectra®, Fluka™, and Hydranal™. Partnering with over 3,000 customers across more than 120 countries and territories and supported by a robust portfolio of over 5,700 patents, Solstice’s approximately 4,000 employees worldwide drive innovation in materials science. For more information, visit Advanced Materials [https://advancedmaterials.honeywell.com/us/en].
Responsibilities
- Assist in developing and implementing customer-centric marketing tactics, including new content & assets to be deployed through the website and marketing campaigns
- Plan, execute, and analyze marketing campaigns across various channels such as email, social media, and digital advertising.
- Manage the marketing budget for your campaign tactics
- Utilize customer segmentation to tailor marketing messages and campaigns for specific audiences.
- Analyze customer data and provide insights to support marketing campaigns and develop customer databases
- Collaborate with cross-functional teams to ensure the successful execution of marketing initiatives
- Assist with lead qualification, lead nurturing, and lead assignment
- Focus on top-of-funnel marketing initiatives aimed at engaging inquiries and nurturing them into qualified leads within the revenue generation funnel.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
