Customer Marketing Senior Manager - Loyalty & Innovation

FanDuel • New York, NY

18d • $127,000 - $159,000 • Hybrid

About The Position

FanDuel is looking for a Customer Marketing Senior Manager, Loyalty & Innovation to define the future-state strategy for retention and loyalty within FanDuel Predicts. This role is responsible for answering critical questions for the business centered around how to build durable customer commitment over time.
This role exists to think deeply and strategically about what loyalty should mean for this product, how it should evolve as the landscape matures, and where we must innovate to create long-term innovation. This is a strategy-first, forward-looking role that blends customer insight, commercial thinking, and innovation. You will work closely with Commercial, Product, Brand, and senior leadership to shape a clear point of view on loyalty, gamification, and retention innovation.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

• 6+ years in strategy, consulting, loyalty, analytics, product strategy, or customer innovation
• Strong commercial acumen and comfort operating in ambiguous, forward-looking problem spaces
• Deep curiosity about customer behavior, motivation, and loyalty
• Strong communication skills and experience influencing senior stakeholders through insight and perspective
• Comfort influencing cross-functional stakeholders in matrixed orgs – Product, Commercial, Analytics, Go-To-Market
• 3+ years of managerial experience preferred
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus

Responsibilities

• Loyalty & Innovation Strategy
• Define what loyalty should mean for Predicts
• Develop a long-term vision for gamification, loyalty, and retention innovation
• Identify where Predicts should innovate to build loyalty, identity, and trust
• Customer & Market Insight
• Build deep understanding of Predicts customers, motivations, and unmet needs
• Identify emotional, behavioral, and experiential drivers of long-term retention
• Pressure-test loyalty and innovation concepts against customer and market reality
• Proposition & Differentiation
• Partner closely with the Go-To-Market team to shape how Predicts’ value proposition speaks to existing customers
• Ensure loyalty and innovation thinking supports broader brand and acquisition narratives
• Provide a clear POV on how Predicts differentiates itself through loyalty and experience
• Leadership & Cross-Team Influence
• Provide strategic recommendations to senior leadership on innovation priorities
• Lead and develop the Loyalty & Innovation function as it grows

Benefits

• We offer amazing benefits above and beyond the basics.
• We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.
• Benefits differ across location, role, and level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed