Customer Marketing Manager

RevolutionParts

About The Position

RevolutionParts is not just a pioneering force in the automotive eCommerce realm; we're actively seeking passionate and talented individuals to join our squad of Revolutionaries (yes, that's what we call ourselves!). As leaders in providing streamlined, user-friendly solutions, we empower automotive brands to maximize online sales. Our commitment to technology, top-notch customer service, and a profound understanding of the automotive market sets us apart. If you're ready to revolutionize the eCommerce space for automotive parts and accessories, consider joining our dynamic team of Revolutionaries. The Customer Marketing Manager is responsible for driving customer adoption, retention, expansion, and advocacy through strategic marketing programs. This role sits at the intersection of marketing and customer success and plays a critical role in turning customers into successful users and ultimately champions of the RevolutionParts platform. You will own the customer lifecycle from onboarding through renewal and expansion, with clear campaign objectives tied to retention, satisfaction, and wallet share growth.

Requirements

2–4 years of experience in marketing, with a focus in customer or lifecycle.
Proven experience owning customer or lifecycle marketing programs at a B2B SaaS company
Demonstrated ability to drive measurable outcomes such as feature adoption, upsell influence, or NPS improvement
Ability to plan and execute campaigns across email, lifecycle automation, and educational touchpoints
Clear understanding of customer personas and how to translate insights into targeted marketing efforts
Strong project management skills with the ability to manage multiple initiatives and hit deadlines without micromanagement
Excellent communication skills with the ability to influence and align cross-functional stakeholders
Customer-centric mindset with a strong sense of empathy and problem-solving ability

Nice To Haves

Experience in the automotive or eCommerce industry
Familiarity with CX platforms like ChurnZero or Gainsight
Experience influencing or collaborating on customer-facing content without owning content creation

Responsibilities

Own the end-to-end customer marketing lifecycle from onboarding to expansion with clear campaign objectives tied to retention, satisfaction, and wallet share growth
Plan and execute strategic marketing campaigns that drive feature adoption, customer engagement, and usage across all post-sale customer segments
Own customer educational content and transactional communications, ensuring messaging is valuable, relevant, and on-brand.
Drive customer advocacy by identifying champions and creating scalable programs for testimonials, case studies, referrals, event, and peer promotion
Track, report, and optimize campaign and program effectiveness using metrics like adoption, engagement, NPS, and expansion influence
Use customer insights and data to refine segmentation, messaging, and program effectiveness.
Collaborate with Implementation, Customer Success, and Support to identify key moments in the customer journey that can be enhanced through marketing
Partner with Product Marketing and CX to influence messaging and ensure content supports the intended stage and action