Customer Marketing Manager

XIFIN • San Diego, CA

8d • $80,000 - $110,000

About The Position

The Customer Marketing Manager role at XiFin is crucial for strengthening customer relationships, amplifying customer satisfaction, and supporting strategic growth. This position focuses primarily on customer marketing while also contributing to partner marketing initiatives. The individual will serve as a champion for XiFin customers by developing and executing campaigns that drive engagement, adoption, retention, and advocacy. This role will serve as the primary liaison for marketing with customer-facing teams, including customer service, customer success, and customer account management.

Requirements

• Are detail-oriented, organized, and proactive
• Communicate clearly and confidently, both in writing and in conversation, with the ability to simplify complex concepts
• Are eager to learn, ask great questions, and work with others to solve problems
• Possess an analytical mindset with experience measuring communication and campaign performance and executing market research
• Are a collaborative team player with experience working cross-functionally
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 5+ years in marketing, with a focus on customer marketing, preferably within healthcare technology, SaaS, or revenue cycle management or financial services industries.
• Solid understanding of customer engagement strategies and lifecycle marketing.
• Experience creating content for events, webinars, and newsletters.
• Familiarity with marketing automation (e.g., HubSpot) and CRM tools (e.g., Salesforce).

Responsibilities

• Customer Marketing, Engagement, and Communications Strategy: Develop marketing strategies, create communication plans, and implement campaigns and programs that lead to improved customer engagement as measured by more contacts across different functional groups.
• Customer Adoption of Solutions and Product Enhancements: Drive customer adoption of solution enhancements and additional products through customer-facing campaigns, promotional messaging, and supporting collateral. Leverage CRM, project management, and marketing automation systems to manage campaigns, track engagement, and measure ROI.
• Customer Proof Points: Collaborate closely with customer-facing teams to identify and engage customers in promoting their successes using XiFin solutions through various marketing channels, including industry events.
• Customer Events: Support development of agendas, content, and promotional messaging for XiFin’s customer events.
• Market Research: Manage XiFin’s customer satisfaction market research activities. Collaborate with customer-facing teams to conduct customer research to identify key areas of focus, improvement opportunities, insights, and satisfaction levels.
• Partner Marketing: Lead creation of content, messaging, and campaigns that support the promotion and adoption of XiFin’s strategic partners’ products and services, including event support, partner promotions, and co-branded initiatives.

Benefits

• Comprehensive health benefits including medical, dental, vision, and telehealth
• 401(k) with company match and personalized financial coaching to support your financial future
• Health Savings Account (HSA) with company contributions
• Wellness incentives that reward your preventative healthcare activities
• Tuition assistance to support your education and growth
• Flexible time off and company-paid holidays
• Social and fun events to build community at our locations!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees