Customer Marketing Manager - Non-Alc

Molson Coors-posted 3 months ago
$107,000 - $140,400/Yr
Full-time • Mid Level
Chicago, IL
Beverage and Tobacco Product Manufacturing
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As a Customer Marketing Manager - Non-Alc, you will be part of the Non-Alc Marketing activation Team. You will work to execute the Molson Coors marketing strategy with retail partners at our key national accounts. This position reports to the Director of Marketing Activation - Non-Alc and works closely with Molson Coors Non-Alc sales teams, Non-Alc shopper team, ecommerce teams, distributor and retail partners.

  • Clearly communicate all brand programs and provide direction by understanding brand strategies.
  • Develop breakthrough retail solutions which build our portfolio of Non-Alc brands within our key chain customers across the class of trade to grow retailer's beverage category.
  • Lead ground-up program development for key customers that is rooted in shopper insights and address retailer & shopper needs.
  • Execute with excellence along the shopper journey, including pre-shop digital and social as well as integration with Retailer loyalty platforms.
  • Establish strong internal and customer relationships with retail partners, internal Non-Alc chain sales teams, and MCBC category, shopper and consumer insights teams.
  • Activate and develop support plans against new brands, national packaging innovations, and local promotional packaging opportunities.
  • Lead by example and act as a trusted resource for regional trade marketing managers.
  • Evaluate the effectiveness of our plans and identify opportunities that enable us to be first choice for our customers and consumers.
  • Own status meetings with external agencies and work with them from the development of briefs through to offering constructive and concise creative feedback.
  • Bachelor's degree in sales or marketing or a related field OR equivalent (5+ years) progressive experience in the field of sales or marketing.
  • At least 5 to 8 years of relevant industry experience.
  • Experience collaborating with sales teams on implementing omnichannel retail-based shopper programs.
  • Knowledge of shopper insights and ability to build empathy with shoppers.
  • Ability to manage complex projects quickly and adeptly.
  • Skilled negotiator focused on the customer while also delivering within budget.
  • Strong communication skills, verbal and written, with proven ability to develop clear agency briefs.
  • Must be highly organized and detail-oriented with ability to collaborate with internal/external stakeholders.
  • Competitive base salary and incentive plans.
  • Parental leave.
  • Health, dental, vision, retirement plan options with incredible employer match.
  • Generous paid time off plans including 15 days vacation, 10 paid holidays, 4 personal floating holidays, and 64 hours of sick time.
  • Engaging Wellness Program and Employee Assistance Program (EAP).
  • Access to cool brand clothing and swag, top events, and free beer and beverages.
  • Opportunities for career growth and development centered around First Choice Learning.
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