Customer Marketing Manager - L2

Cintas-posted 2 months ago
Full-time • Mid Level
Mason, OH
Personal and Laundry Services
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The Customer Loyalty & Growth Marketing team is seeking a Customer Marketing Manager - L2 to plan, develop and execute digital marketing programs aimed at existing customers that increase business lines and drive revenue growth. The role requires a strong analytical mindset, deep understanding of marketing automation and email marketing strategies, and a passion for measurable results.

  • Develop and execute marketing campaigns across digital channels (email, paid media, SEM) aimed at increasing the lifetime value of customers.
  • Collaborate with creative resources to develop campaign messaging, content and assets.
  • Collaborate with digital marketing resources to manage the implementation and execution of marketing automation campaigns and campaign landing pages.
  • Plan, create and test marketing automation sequences, triggers and nurture journeys to automate high performing activities.
  • Conduct A/B testing on campaign creative and landing pages to improve conversion rates and overall performance.
  • Analyze campaign performance and key metrics (e.g., open rates, click-through rates, conversions, revenue) to make recommendations for improvement.
  • Analyze user behavior with web analytics tools to drive actionable insights and recommendations.
  • Work collaboratively with key stakeholders (sales, operations, data, marketing) to identify customer growth opportunities, prioritize initiatives, gain alignment, share results, etc.
  • Bachelor's degree in Marketing or a related field
  • Minimum 4 years of marketing experience
  • Demonstrated experience with email marketing executing campaigns that drive lead generation or purchase activity.
  • Demonstrated experience utilizing marketing automation tools (e.g., HubSpot, Emarsys, Marketo).
  • Ability to collaborate across teams and work in a fast-paced environment.
  • Strong organizational skills and attention to detail to manage multiple projects simultaneously.
  • Experience with Google Analytics or similar web analytics platforms.
  • Experience running digital advertising campaigns (display, paid social, video, etc).
  • Comprehensive and competitive medical, dental and vision benefits, with premiums below the national average.
  • Flexibility with four different medical plan options; one plan is offered at zero cost.
  • Competitive Pay
  • 401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
  • Disability, Life and AD&D Insurance, 100% Company Paid
  • Paid Time Off and Holidays
  • Skills Development, Training and Career Advancement Opportunities
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