Customer Marketing Manager - K-12 Education

Pearson Education • Providence, RI

463d • $80,000 - $90,000

About The Position

The Customer Marketing Manager for K-12 Education at Pearson is responsible for engaging and nurturing relationships with existing customers in the K-12 education sector. This role focuses on promoting curriculum solutions such as Advanced Placement, Honors, and Career and Technical Education (CTE) to various educational institutions. The manager will implement targeted marketing initiatives to enhance customer loyalty, drive retention, and support the sales team in expanding the company's presence within current accounts.

Requirements

• 5+ years of experience in customer marketing or account-based marketing, preferably in the K-12 education market.
• Bachelor's degree in business, marketing, or a related field is desired.
• Experience with revenue intelligence platforms (e.g., 6sense).
• Strong communication skills to foster relationships with internal teams and customers.
• Demonstrated success in developing customer engagement strategies that drive retention and loyalty.
• Ability to manage cross-sell and upsell programs in collaboration with sales teams.
• Excellent project management skills to handle multiple campaigns simultaneously.
• Experience with customer events and advocacy programs from ideation to execution.
• Data-driven mindset to track, analyze, and report on key performance indicators.
• Self-starter with the ability to thrive in a fast-paced, dynamic environment.

Responsibilities

• Develop and implement marketing programs to increase customer retention and satisfaction.
• Identify cross-sell and upsell opportunities within current accounts.
• Partner with customers to create case studies and success stories that showcase their achievements with Pearson's solutions.
• Collaborate with customer success teams to ensure effective onboarding and ongoing training for new customers.
• Gather and analyze customer feedback to inform product development and enhancements.
• Organize customer-focused events and webinars to promote community building and knowledge sharing.
• Build and manage customer advocacy programs to nurture champions within the customer base.
• Monitor and track key customer engagement metrics and provide actionable insights for improvement.
• Work closely with sales, customer success, and product teams to align on customer strategies and marketing initiatives.

Benefits

• Competitive salary range of $80,000 to $90,000.
• Participation in the annual incentive plan.
• Comprehensive health insurance coverage.
• Opportunities for professional development and learning.
• Flexible work environment with remote options.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree