Customer Marketing Lead, Enterprise

Anthropic•San Francisco, NY

11d•$255,000 - $320,000•Hybrid

About The Position

Anthropic is seeking an experienced Customer Marketing Manager, Enterprise to lead how we bring customer stories to market across our priority industry verticals. This role goes well beyond case studies. You’ll develop high-production, integrated marketing campaigns that put customers at the center of how Anthropic shows up — in brand campaigns, on event stages, in paid media, across social, and everywhere the market encounters us. As a key member of the Customer Marketing team, you'll own the industry lens across our customer storytelling, advocacy, and engagement programs. You'll identify patterns in how different industries adopt and benefit from Claude, develop industry-tailored narratives and campaigns, and build communities of practice that connect customers facing similar challenges. Your work will directly influence how prospective customers in target verticals see themselves in our product and envision AI's role in their business. This role provides a unique opportunity to shape Anthropic's industry go-to-market motion from the customer marketing side. You'll work at the intersection of customer insights, industry expertise, and strategic marketing to build the evidence base and community infrastructure that drives sector-by-sector adoption of beneficial AI.

Requirements

8+ years of experience in customer marketing, industry marketing, or field marketing, ideally in B2B SaaS or enterprise technology
Experience producing high-production, multi-format customer campaigns that go beyond written content — video, digital, events, out-of-home, paid media
Demonstrated ability to develop and execute marketing programs tailored to specific industry verticals, with a track record of driving measurable adoption or revenue impact
Experience building relationships with senior executives and translating their stories into compelling, audience-specific narratives
Strong storytelling abilities with the skill to adapt messaging for different industry audiences across formats
Experience partnering with Sales, Solutions, and Product Marketing teams to align industry programs with go-to-market priorities
Data-driven approach to measuring program effectiveness, with experience defining and tracking industry-specific KPIs
Ability to manage multiple industry programs simultaneously while maintaining high quality and strategic coherence
We require at least a Bachelor's degree in a related field or equivalent experience.

Nice To Haves

Background working with regulated industries where compliance and trust are central to technology adoption decisions
Track record of developing industry content that has been used at major trade conferences, analyst briefings, or industry-specific events
Familiarity with AI/ML technologies and an understanding of how different industries are approaching AI adoption
Experience collaborating with analyst relations or industry research teams to position a company within specific verticals

Responsibilities

Develop and execute industry-specific customer marketing strategies for priority verticals, ensuring our storytelling and advocacy programs resonate with sector-specific audiences
Conceive and produce integrated, multi-channel customer campaigns — not just written case studies, but video, out-of-home, digital, social, events, and paid media featuring real customers and real outcomes
Partner with brand and creative teams to embed customer stories into Anthropic’s brand campaigns and ensure customers are a visible, consistent part of how we show up in market
Build a portfolio of industry-specific customer references and stories that showcase Claude’s impact on real workflows, compliance needs, and business results
Partner with Sales and Solutions teams to understand industry buying journeys and develop customer evidence that accelerates deals in target sectors
Build and nurture industry-specific customer communities, advisory groups, and peer networks
Collaborate with Product Marketing and Demand Generation to ensure customer proof is amplified across every channel and campaign
Measure and report on the impact of customer marketing programs, using data to refine strategy and demonstrate ROI