Customer & Market Insights Analyst

Superior Plus Energy Services•Rochester, NY

56d

About The Position

The Customer & Market Insights Analyst plays a critical role in driving data-informed decisions across marketing and sales functions. This role supports the development and implementation of advanced analytics models to understand customer behavior, optimize marketing performance, and enable strategic decision-making. The analyst will collaborate cross-functionally to deliver actionable insights that enhance customer acquisition, retention, and profitability.

Requirements

Post-secondary education in Bachelor's degree in Marketing, Business Analytics, Statistics, Social Sciences or a related field.
3-5 years experience in marketing analytics, customers insights, or a similar role.
Strong technical proficiency with SQL, Excel, data visualization tools (e.g., Tableau, Power BI), statistical software (e.g., SAS, Python, R), and familiarity with cloud platforms like Databricks, Azure, or AWS.
Proficiency with data cleansing, reporting, and ad-hoc analysis while leading customer insights initiatives such as Customer Lifetime Value, marketing attribution, and complex modeling to inform strategic marketing decisions.
Excellent communication skills with the ability to present complex insights clearly and persuasively to senior leadership and cross-functional teams.
Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

Responsibilities

Develop and implement analytics models to assess customer lifecycle stages including acquisition, churn, profitability, and tenure.
Conduct segmentation analysis to identify high-value customer attributes and behaviors.
Partner with Brand and Lead Generation teams to tailor messaging and tactics based on insights.
Support and manage customer research projects through survey development and implementation.
Measure the effectiveness of brand and demand generation campaigns using attribution models, ROI, and engagement metrics.
Monitor key marketing KPIs (e.g., MQLs, conversion rates, CAC) and recommend optimizations.
Generate insight briefs to inform marketing strategy and resource allocation.
Build and maintain dashboards and recurring reports to visualize marketing and customer metrics.
Assist in onboarding and adoption of analytics tools and models (e.g., CLV model, segmentation engine).
Ensure marketing data integrity in alignment with analytics and data governance standards.
Work cross-functionally with Marketing Ops, Sales, and Product teams to connect insights to tactical decisions.
Translate insights into presentations and materials to support senior leadership decision-making.
Support ongoing marketing and sales initiatives through customer targeting, reporting, and ad-hoc projects.
Performs other related duties as assigned.