Free People Customer Insights Analyst

Urban Outfitters•Philadelphia, PA

27d

About The Position

Free People is seeking a Customer Insights Analyst. In this role, you'll be a key member of the Consumer Insights Team, helping the business understand emerging trends and uncover new research opportunities. You'll track macro-trends, validate research across digital, brand, and category teams, and dig into the nuances of consumer behavior in the fast-moving fashion landscape. Your work will help shape decisions that keep our brand connected to our customers.

Requirements

Bachelor's degree in psychology, cognitive science, sociology, behavioral economics
1-3 years of experience in research, analytics, or marketing
Strong understanding of consumer behavior and curiosity to explore it further
Meticulous attention to detail with quality assurance expertise
Ability to articulate complex ideas clearly and effectively
Exceptional time management, organization, and multitasking skills
Proven ability to build cross-functional relationships and collaborate seamlessly

Nice To Haves

Experience with or understanding of Qualtrics/similar logic-based survey software
Familiarity with data visualization and BI tools such as Tableau or MicroStrategy
Experience with SPSS, SAS, R, or other statistical analysis program a plus
SQL/database knowledge

Responsibilities

Lead comprehensive market intelligence initiatives by analyzing brand competitors, product offerings, promotions, macroeconomic trends to uncover critical external market influences.
Synthesize and integrate customer preference data and trend insights from external sources, augmenting internal data to inform decision-making.
Proactively influence product development and brand positioning efforts by conducting SWOT analyses to identify and capitalize on opportunities derived from internal and external research.
Manage customer panel initiatives and expand survey & focus group experiences to improve the breadth and depth of insights.
Assist in the launch and management of customer and non-customer panels for the US, UK, and FP Movement.
Explore and evaluate potential research partners to enhance current capabilities.
Support diverse projects aimed at shaping consumer-centric strategies across the organization.
Create easily digestible presentations that summarize key learnings and recommendations to leadership.
Introduce more routine insights reporting to ensure continuous visibility into customer trends and behaviors

Benefits

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

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