Customer Marketing Specialist

Umanist Staffing • San Jose, CA

2d • Hybrid

About The Position

Our Customer Marketing, Accountant Channel team is looking to add a Customer Growth Marketing Associate (Contractor) who is highly organized and eager to manage customer growth campaigns, cross-sell, and field event strategy. Do you have a very keen eye for detail, a passion for optimization, and an analytical mindset to drive data-driven change? Are you ready to make a meaningful impact on the growth of an already successful SaaS business? We’d love to chat if you have: 3-5 years of experience in managing, executing and optimizing marketing campaigns and customer communications. Experience with email campaigns, promotions, and operational support. 1–2 years of field marketing experience or equivalent knowledge (preferred) Bachelor’s degree or equivalent experience. Analytical and quantitative skills; bias towards data-based decision making. Strong project management, organizational, and time-management skills. Willingness to assist others on different projects and campaign needs. Excellent and proactive communication to raise up key learnings and ideas on how to improve programs or processes. Experience working cross-functionally between creative, sales, product and leadership teams. Detail oriented and highly organized

Requirements

• 3-5 years of experience in managing, executing and optimizing marketing campaigns and customer communications.
• Experience with email campaigns, promotions, and operational support.
• Analytical and quantitative skills; bias towards data-based decision making.
• Strong project management, organizational, and time-management skills.
• Willingness to assist others on different projects and campaign needs.
• Excellent and proactive communication to raise up key learnings and ideas on how to improve programs or processes.
• Experience working cross-functionally between creative, sales, product and leadership teams.
• Detail oriented and highly organized

Nice To Haves

• 1–2 years of field marketing experience or equivalent knowledge

Responsibilities

• Develop and deploy a variety of multi-channel campaigns, (must have email marketing experience) and targeted programs to drive customer activation, adoption, engagement, and retention.
• Own cross-sell campaigns to increase adoption of the client Spend and Expense
• Define customer field event strategy, identify key audiences, create innovative activations, and oversee coordination and execution with Sales and the Accountant Channel events team.
• Collaborate cross-functionally to manage program logistics, including copy, design, lead flows, website landing pages, and lead routing.
• Track and report on program performance, analyzing data to optimize campaigns and improve lead quality using tools like Salesforce, Tableau, and marketing automation systems.
• Manage lead flow for all program channels, ensuring accurate routing and campaign attribution.
• Partner with manager to set budgets, goals, ROI metrics, and key strategies

What This Job Offers

• Career Level: Entry Level