Customer Development Representative

ZEISS Group•Wixom, MI

1d•Onsite

About The Position

The Customer Development Representative (CDR) is responsible for creating qualified sales opportunities across the full ZEISS Industrial Quality Solutions portfolio. This role focuses on identifying active buyers, engaging prospects, and booking high quality meetings for the sales team. The CDR leverages advanced sales intelligence platforms, including 6Sense, to identify accounts throughout North America showing buying intent. The CDR then communicates with these prospects to promote ZEISS IQS solutions for precision measurement and quality assurance applications. Engagement occurs through cold calling, email campaigns, LinkedIn outreach, etc... Additionally, the CDR may utilize AI-powered tools to enhance prospecting efficiency, personalize messaging at scale, and optimize engagement strategies. Key Metrics of the Position include: Number of calls/emails made (daily/weekly targets), Number of qualified opportunities generated, Number of meetings/demo scheduled for sales team, Revenue closed from SDR-generated opportunities, and CRM data accuracy and activity logging compliance.

Requirements

Bachelor's degree from a four-year college or technical school preferred; OR two years of sales experience; OR equivalent combination of education and experience.
Experience in an Sales Development, Business / Customer Development, Inside Sales, Customer Support, or other customer facing role
Comfortable with prospecting, qualifying, and handling early-stage sales conversations
Strong communication skills and an ability to engage prospects with confidence
Organized with consistent CRM discipline and attention to detail
Curiosity to learn ZEISS products, applications, and customer challenges

Nice To Haves

Hands-on experience with 6sense (or similar ABM/intent tools) and modern sales engagement platforms
Proficiency with CRM (SalesForce / MS Dynamics), Sales Engagement (ie: Outreach / Salesloft), and LinkedIn Sales Navigator

Responsibilities

Use Sales Intelligence Tools (ie: 6sense, Navigator…), CRM insights, and other research tools to identify accounts showing active interest
Build targeted prospect lists for priority industries, territories, and account segments
Run outbound outreach through phone, email, and LinkedIn to start conversations with potential customers
Qualify inbound and outbound leads based on agreed criteria and ideal customer profiles
Schedule discovery calls, demos, and follow up meetings for the relevant salesperson
Research accounts and contacts to ensure every meeting is well prepared
Maintain accurate and detailed notes, activities, and qualification steps in the CRM
Work closely with Regional Sales Managers and Product Sales Managers for clean opportunity handoffs and follow up
Collaborate with Sales and Marketing teams by: Sharing insights such as messaging, objections, and market trends
Helping to refine campaigns and further defining the ICP (Ideal Customer Profile)
Track conversion metrics from first contact through opportunity qualification