Customer Advocacy Manager

Jobgether

8h

About The Position

This role is focused on amplifying the voice of customers and turning their success stories into powerful advocacy across the market. The Customer Advocacy Manager will build relationships with clients, identify compelling stories, and translate them into marketing assets that highlight the impact of the company’s solutions. You will manage and grow advocacy programs, oversee content creation, and coordinate customer participation in events, webinars, and industry reviews. This position requires a strategic thinker who can engage customers effectively while collaborating across marketing, sales, and product teams. The role offers a chance to influence both customer experience and brand perception in a dynamic, fast-growing environment. You will be instrumental in shaping the company’s reputation and positioning in the market while fostering strong customer relationships.

Requirements

• 3+ years of experience managing customer voice or advocacy programs.
• 7+ years in software marketing or related customer-facing roles.
• Proven ability to create customer-focused content and stories that resonate with broader audiences.
• Strong relationship-building skills and experience managing customer interactions.
• Project management expertise, with the ability to coordinate cross-functional teams and initiatives.
• Analytical mindset to assess processes and recommend improvements.
• Excellent planning, communication, and organizational skills, with budget management experience.

Nice To Haves

• Bachelor’s degree preferred, or equivalent experience.
• Knowledge of contract management, legal tech, procurement, or sales operations is a plus.

Responsibilities

• Develop and execute programs to increase customer advocacy, including recruiting advocates and managing ongoing participation.
• Oversee creation of customer story assets, such as case studies, video testimonials, quotes, and presentations.
• Lead review platform efforts (G2, Gartner Peer Insights, etc.) to boost customer feedback and enhance competitive positioning.
• Manage customer-facing initiatives, including speaking opportunities, webinars, and industry events.
• Own and enhance annual customer awards and referral programs to incentivize engagement.
• Serve as the primary liaison between marketing and customers, ensuring strong relationships and consistent messaging.

Benefits

• Competitive compensation and performance incentives.
• Opportunities for professional growth and career advancement.
• Engaging, inclusive, and collaborative work environment.
• Participation in marketing and customer-facing initiatives at industry events.
• Flexible work environment with support for work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees