Customer Activation Manager

Kenvue•Jersey City, NJ

2d•Hybrid

About The Position

Kenvue is currently recruiting for a: Customer Activation Manager What we do At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Who We Are Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here. Role reports to: Senior Manager Omni SM Club Location: North America, United States, New Jersey, Summit Work Location: Hybrid What you will do The Customer Activation Manager is responsible for executing retailer shopper marketing and online and digital marketing programs, gathering and translating ideas into profitable campaigns, analyzing program effectiveness, and collaborating with the corporate marketing team to maximize initiatives and develop new ones. The position reports to the Senior Manager of Customer Activation.

Requirements

Candidates must be legally authorized to work in the US
A minimum of a Bachelor’s degree is required in related field
5+ years of hands-on experience in digital marketing and shopper/retailer marketing
Strong analytical mindset with experience using data and metrics to evaluate campaign effectiveness and inform decision‑making
Ability to manage funds and resources to deliver the greatest outcome for the company
Experience translating business and marketing objectives into actionable campaigns that drive traffic, engagement, and revenue
Ability to collaborate cross‑functionally with marketing, sales, eCommerce, analytics, and external partners to deliver integrated initiatives
Ability to travel up to 25%

Nice To Haves

MBA or Master’s degree in Business, Marketing, Strategy, or a related field is preferred
Experience partnering with large, complex omnichannel retailers and navigating their unique operational, promotional, and compliance requirements

Responsibilities

Develop and implement digital marketing strategies to drive online traffic and engagement
Manage and optimize digital advertising campaigns across various platforms
Analyze data and metrics to track performance and make data-driven decisions
Stay current with industry trends and best practices to continuously improve digital marketing efforts
Develop and implement innovative internet marketing strategies to optimize online user experience, increase marketing effectiveness, and improve customer satisfaction
Lead and manage digital marketing programs including search optimization, affiliated marketing, social networking, and viral marketing
Collaborate with cross-functional teams to translate ideas into profitable, promotional marketing campaigns
Analyze program effectiveness and utilize findings to enhance market site performance
Drive the development of new marketing initiatives in alignment with corporate marketing goals