Cultural Tourism Programs Manager

Denver Colorado Tourist and Vacation Information•Denver, CO

36d

About The Position

The Cultural Tourism Programs Manager reports to the Vice President of Tourism in the Tourism department and their primary responsibility is managing the cultural tourism marketing programs of Visit Denver. The programs include, but are not limited to, the Denver365.com events calendar; Visit Denver's Denver Restaurant Week, and Denver Arts Week; Go The Extra Mile, Neighborhood Guides and Visit Denver's attraction passes. The Cultural Tourism Programs Manager will also act as the department's liaison to Denver's rich and diverse cultural community.

Requirements

Capable of communicating in a professional manner with a diverse range of individuals and groups.
Reliable, dependable, flexible, and responsive; must be available to work overtime or outside normal business hours as required.
Ability to work both independently and collaboratively.
Proven problem analysis and resolution skills.
Ability to prioritize and manage multiple responsibilities simultaneously while meeting deadlines.
Efficient and proven organizational skills; detail oriented.
Proficient technology application skills; Advanced MS Office (Word, Excel, PowerPoint & Access), MS Outlook, client management database systems.
Basic knowledge of Adobe Design Suite (includes Photoshop).
Ability to travel locally and domestically as required.
A Bachelor's degree in Cultural Tourism, Hospitality, Marketing, and/or a relevant field of study.
Minimum five (5) years' experience in marketing, sales, or promotion, with a proven track record of accomplishments.

Nice To Haves

Experience with photo and video shoots a plus.
Work experience with tourism, arts, heritage, cultural, multicultural or destination marketing organizations preferred.

Responsibilities

Support Visit Denver's vision, mission, and values by exhibiting the following behaviors: excellence and competence, collaboration, innovation, respect, personalization, commitment to community, accountability, and ownership.
Support Visit Denver's efforts related to Diversity, Equity, and Inclusion (DEI).
Manage Denver365.com events calendar in the following workings: event submissions, weekly features, and calendar-related promotions, as well as work with the internal Web team and part-time contractor(s) to maintain the calendar. Maintains regular contact with a wide variety of cultural partners and attractions.
Manage the planning and execution of Visit Denver's three annual local branding programs that are planned and implemented within the Marketing department: Denver Restaurant Week, and Denver Arts Week. For all programs, this includes strategic planning and budgeting, solicitation, and management of participation submissions (e.g., menus for Denver Restaurant Week, cultural events for Denver Arts Week, etc.) and assist in the planning and execution of promotions, including, but not limited to advertising, public relations, social media, online content, and collateral.
For Denver Arts Week, this also includes planning and execution of two key special events: First Friday Arts Walks and Saturday Free Night at the Museums.
Manage Visit Denver's multi-ticket attraction passes, currently City PASS and Mile High Cultural Pass, including being the primary liaison with the respective vendors and participating cultural institutions and attractions, and analysis and reporting on sales.
Assist in the development and maintenance of Visit Denver's Neighborhood content program, including website and video series.
Assist Vice President with niche marketing initiatives including LGBTQIA2S+, Hispanic/Latino, and African American.
Manage operations of the Go the EXTRA Mile online training program and assist with the program's educational components, rewards and recognition monthly program and website content.
Manage meetings and initiatives of the Arts & Cultural Organizations Marketing workshop series.
Maintain and update Neighborhood Guide content on visitdenver.com.
Maintain and enhance relationships with organizations including partners, hotels and City and State organizations such as Denver Arts & Venues and the Colorado Office of Film, Television and Media.
Maintain databases, timelines, action plans and spreadsheets to track and coordinate projects.
Prepare various weekly, monthly, quarterly, and annual internal and external reports within established deadlines.
As directed, assist with other Tourism Department initiatives and projects as needed.