CS North America Marketing Manager

Aptiv-posted 2 months ago
Full-time • Mid Level
Troy, MI
5,001-10,000 employees
Transportation Equipment Manufacturing
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The Marketing Manager for Connection Systems North America will work across Connection Systems product lines to develop a deep understanding of customer decision makers and their needs on the path to the electrified, software defined vehicle. S/he will use those insights to create sales tools, digital-first collateral / product catalogs, and execute account-based marketing and channel management strategies in partnership with customer facing teams. The role will report to the Marketing Director, Engineered Components.

  • Work with regional customer facing teams on account-based marketing plans and execution, with a focus on the highest priority customers and growth product areas.
  • Create and execute channel-specific marketing plans for OEM and wiring tiers customers.
  • Develop creative, compelling, customizable digital campaigns (direct email and social), sales tools, collateral / product catalog updates and other digital-first materials.
  • Educate the market, customer facing teams and channel partners on the product positioning capabilities, features and differentiation.
  • Collaborate with customer facing teams to tailor messaging, content, presentation materials and targeted events to priority customers' needs.
  • Coordinate with marketing centers of excellence to execute the plan, including digital to maintain and enhance digital-first sales tools, including the e-catalogue, social media to create and launch targeted social campaigns and build awareness, and events to develop and execute tech events, plant tours and critical meetings.
  • Provide market insights as context for innovation and communicate that to internal stakeholders.
  • Leverage a data-driven approach to evaluating campaigns using relevant KPIs and customer feedback, and use data from campaigns to help customer facing teams win more business.
  • 5+ years of total experience in Technology Marketing or Product Management within the automotive industry.
  • Demonstrated track record in developing and executing product and customer marketing strategies.
  • Proven ability to understand complex solutions and communicate them in an accessible way.
  • Strong verbal and written communications skills.
  • Highly proficient in Microsoft PowerPoint and other Office tools.
  • Proficiency in Photoshop, Illustrator or other Adobe tools an advantage.
  • Demonstrated complex stakeholder management track record.
  • Experience working in a fast-paced, high intellect, collaborative global environment with high performance expectations and ownership of results.
  • Creative thinker.
  • Bachelor's degree in business, engineering, information technology or business administration.
  • Collaborative and transparent.
  • A role model for open communication and consistency in leadership style.
  • Personal stature and reputation to ensure ready acceptance.
  • Ability to work across multiple functions and levels of an organization.
  • Must be a local resident of the metro Detroit area with ability to work on site.
  • Must be legally able to work in the U.S. without any requirement for visa sponsorship or transfer, now or at any time in the future.
  • Private health care effective day 1 of employment.
  • Life and accident insurance.
  • Paid Time Off (Holidays, Vacation, Designated time off, Parental leave).
  • Relocation assistance may be available.
  • Learning and development opportunities.
  • Discount programs with various manufacturers and retailers.
  • Recognition for innovation and excellence.
  • Opportunities to give back to the community.
  • Tuition Reimbursement.
  • Adoption Assistance.
  • Fertility Coverage.
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