Crypto-native Content and Social Media Lead
About The Position
A leading crypto accelerator that has backed 300+ startups now valued at $10B+ is looking for someone to own their entire content and social presence. The team works with ambitious founders building the next generation of crypto infrastructure, DeFi protocols, and consumer applications. They move fast, value creative ownership, and need someone who can translate raw founder energy into content that drives action. We are looking for a crypto-native Content and Social Lead who will own the company's voice across every channel – X, LinkedIn, YouTube, website, emails, everything. This isn't a content coordinator role. You'll set strategy, build the content system, and be the primary voice the crypto world hears. Your goal: get high-quality founders to apply to the program. You'll report directly to the co-founder and have full creative control over how you get there. This role suits someone who already lives on crypto Twitter, understands what makes founders tick, and can create content that feels native to the community (not corporate marketing). You'll turn founder wins, cohort stories, and raw material into posts, threads, video clips, and conversion copy that actually moves people.
Requirements
- Crypto-native and can write like a real participant (not corporate marketing)
- Exceptional writer with taste – sharp on social, crisp on conversion copy
- Strong X presence with proof you can grow beyond the crypto bubble
- Gen Z fluent and understand what resonates with crypto founders
- Comfortable using AI tools to scale content production
- Hungry, intense, and treat this like your company (not just a marketing job)
Nice To Haves
- Portfolio showing original voice (your own posts, threads, essays we can see live)
- Proof you built distribution – grew an audience, ran a content series, shipped consistently
- Experience writing conversion copy and iterating based on data
- Built a content system before (pillars, calendar, repurposing pipeline)
- NYC creative network (video, photo, editing) and experience managing contractors
- Worked at a top crypto protocol, fund, or fast-growing crypto startup
Responsibilities
- Own social media strategy and execution across X, LinkedIn, and YouTube
- Write and optimize all company copy – website, lifecycle emails, event communications, founder updates
- Transform raw content (founder stories, data, wins) into posts, threads, and short-form video
- Build and run the content system: calendar, pillars, repurposing, weekly performance reviews
- Manage podcast pipeline (topics, promotion, clipping, distribution) and coordinate contractors
- Track what works, run experiments, double down on winners
- Set creative direction for video content using contractors and AI tools
Benefits
- Competitive salary: $100k to $140k USD
- Equity: 0.1% to 0.2% (depending on experience)
- Full creative ownership over one of crypto's most visible brands
- Direct access to hundreds of founders building the future of the industry
- Hiring process of 3-4 interviews with co-founder and team
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
