Kaspar Outdoors: CRO Specialist

Kaspar Outdoors • Bryan, TX

just now • Onsite

About The Position

The CRO Specialist supports conversion rate optimization efforts across Kaspar Outdoors brands. You will lead testing initiatives, analyze user behavior, and recommend UX/content enhancements that boost conversion, average order value, and customer lifetime value. This full-time role is based in Bryan, Texas.
Then Kaspar Outdoors is right for you!

Requirements

• Experience in CRO, UX, analytics, or digital optimization
• Proficiency with GA4, heatmapping, and testing tools
• Understanding of attribution and customer behavior
• Must pass drug test and background check
• Analytical thinker with a clear communication style
• Familiarity with UX principles and e-commerce conversion funnels
• Comfortable working with both data and design teams
• Ability to identify friction points and test improvement ideas
• Collaborative and detail-oriented

Nice To Haves

• Background in e-commerce or consumer brands preferred

Responsibilities

• Develop and execute split tests aligned to revenue goals
• Create hypotheses using behavioral data and usability feedback
• Maintain a testing roadmap and documentation
• Audit funnel performance from acquisition through checkout
• Identify UX/content improvements, especially for mobile users
• Evaluate product pages, landing pages, and checkout flows
• Conduct quantitative/qualitative research using GA4, Clarity, heatmaps, and session replays
• Perform competitive and industry benchmark analysis
• Track and report test performance and impact on KPIs
• Translate data into actionable recommendations
• Promote a culture of continuous improvement
• All other duties as assigned by management

Benefits

• Health Insurance
• Vision Insurance
• Dental Insurance
• 401k
• Paid Time Off
• Profit Sharing
• Counseling

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed