CRO & Data Optimization Specialist

Pearl West•Manila, NC

1d•Remote

About The Position

We’re looking for a CRO & Data Optimization Specialist to own experimentation, insights, and optimization across our entire on-site funnel —from landing pages to PDPs to checkout. This role is responsible for squeezing maximum revenue out of our existing traffic by planning and executing A/B tests, uncovering insights from user behavior, and partnering with design, copy, and dev to ship high-impact improvements quickly. This is not a reporting-only role. This is a hands-on, execution-focused position for someone who knows how to turn data into action. We are looking for candidates based in LATAM or the Philippines.

Requirements

Deep DTC eCommerce experience (funnels, PDP optimization, paid traffic behavior, offer structures)
Hands-on experience with CRO and experimentation platforms (Convert, VWO, AB Tasty, or similar)
Strong analytical mindset with the ability to tell a clear story from data
Experience working with GA4, Shopify analytics, attribution tools, and behavior analytics
Understanding of front-end structure and experimentation constraints (no need to be a developer)
AI / LLM Proficiency (Required): Active use of AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, or similar to: Speed up data analysis, Generate and prioritize test ideas, Draft hypotheses and testing plans, Summarize insights and results, Build faster, clearer insight decks
Demonstrated ability to use AI as a force multiplier for a 10–20%+ productivity lift

Responsibilities

Own Experimentation & Testing
Plan, launch, and analyze A/B and multivariate tests across landing pages, PDPs, funnels, and checkout
Write clear hypotheses and structured testing briefs
Maintain a consistent testing cadence and roadmap
Optimize the Full Funnel
Improve LP → PDP → ATC → Checkout performance
Identify and prioritize opportunities across messaging, layout, pricing, offers, and UX
Optimize for CVR, AOV, and net conversion efficiency
Analyze & Interpret Data
Pull and interpret data from GA4, Northbeam, Shopify, Hotjar, heatmaps, and session recordings
Identify patterns in user behavior, drop-offs, and friction points
Translate findings into clear insights and next actions
Collaborate Cross-Functionally
Partner with copywriters and designers to iterate on winning variations
Work closely with dev or no-code builders to implement tests
Align with performance and growth teams to support paid traffic efficiency
Build Systems & Insights
Create weekly CRO roadmaps and testing priorities
Deliver clear insights and recommendations on a regular cadence
Continuously improve experimentation frameworks and documentation
Leverage AI for Speed & Scale
Use AI tools to accelerate analysis, ideation, hypothesis writing, and insight reporting
Integrate AI into daily workflows to improve output and speed without sacrificing quality