CRO Manager

Pestie•Bluffdale, UT

15h•Onsite

About The Position

We’re looking for a senior, strategic, and highly hands-on Conversion Rate Optimization (CRO) Manager to own and scale conversion across our paid acquisition funnel. This role is responsible for turning traffic into customers by deeply understanding user behavior, forming strong hypotheses, and rapidly shipping and iterating on high-impact tests. You won’t just plan experiments—you’ll help build them. The ideal candidate can go from insight → hypothesis → live test without getting blocked, and knows how to collaborate with design and engineering while still being capable of executing scrappy tests independently when needed.

Requirements

Proven track record of improving conversion rates in a DTC or performance marketing environment
Strong strategic thinking paired with a bias toward fast, practical execution
Ability to write high-converting landing pages—not just suggest copy changes
Experience building landing pages and launching tests yourself, not just managing others
Deep understanding of paid traffic funnels and how intent, messaging, and landing page experience connect
Comfortable working with data: analyzing test results, identifying patterns, and prioritizing opportunities
Experience collaborating with designers and engineers to ship high-quality work quickly
Strong intuition for customer psychology, objections, and buying behavior

Nice To Haves

Technical or engineering background (or strong technical fluency)
Experience with subscription or reorder-driven products
Familiarity with analytics and experimentation tools (e.g., GA, PostHog, etc.)
Experience optimizing for metrics like CAC, payback period, and LTV per visitor.

Responsibilities

Own conversion rate across key landing pages and funnels, especially for paid traffic
Develop and maintain a high-velocity experimentation roadmap grounded in data, customer insights, and business priorities
Analyze performance across the funnel to identify the highest-leverage opportunities
Write clear, compelling landing page copy and structure offers that convert
Build and launch simple landing pages and experiments directly using modern page-building tools—without always relying on engineering
Partner closely with designers and developers to ship more complex experiments and site improvements
Design, run, and analyze A/B tests and multivariate experiments with strong statistical rigor
Identify friction points in the customer journey and systematically eliminate them
Bring new ideas around offers, messaging, pricing presentation, and funnel structure—not just UI tweaks
Establish clear learnings from every test and ensure insights compound over time