CRM Strategy Manager
About The Position
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Strategy Manager, CRM, you’ll play a pivotal role in shaping how we drive smarter engagement and lasting customer connections. You’ll join a team energized by data, creativity, and emerging tech where AI and innovation meet action. From optimizing customer journeys to crafting cross-sell strategies, you’ll help redefine how we engage, retain, and grow our player base. This is a fast-paced, high-impact role where your insights will influence how our marketing and product efforts come to life across DraftKings.
Requirements
- At least 5 years of relevant marketing experience, preferably in Technology, Ecommerce, or Regulated Gaming.
- Strong analytical skills, with comfort designing A/B tests, interpreting results, ability to use data to drive decisions and adjusting strategy accordingly.
- Highly organized with strong attention to detail, excellent communication skills and capable of managing multiple projects simultaneously in a fast-paced environment.
- Strong ability to synthesize information and present in memo or slide format to senior leadership to drive change and innovation.
- Strategic, data-driven thinker who thrives in ambiguity and is excited by the opportunity to build something new.
Nice To Haves
- Experience with SQL/Snowflake, HTML and/or Tableau is a plus.
Responsibilities
- Collaborate with various operations, marketing, analytics and product teams to drive cross-functional initiatives ranging from product enhancements to new promotional mechanics.
- Monitor product flows to optimize customer journeys across different product features.
- Develop and deliver clear, actionable frameworks and performance updates to senior leadership, ensuring visibility into results and opportunities.
- Establish and maintain a cross sell testing roadmap to optimize engagement and retention, evaluating creative, content cadence, and targeting strategies.
- Operate in a fast paced goal-oriented environment where managing prioritization for executional bandwidth is crucial to success.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
