CRM & Segmentation Analyst

Cushman & Wakefield

1d • $85,000 - $100,000

About The Position

This position will power a data informed approach to market segmentation, new customer targeting, customer expansion opportunities and campaign measurement. With a keen eye and meticulous attention to detail, the role will support C&W Services’ expansion into new markets as well as its relentless focus on driving move value for its existing clients. The role will be a part of a growing team, focused on transforming the way in which the company identifies, targets, wins and expands new business.

Requirements

• 3+ years of demonstrated success in a segmentation, business, and/or CRM analytics role
• Experience working with Salesforce
• Knowledge of Python and SQL; HTML and CSS is a plus
• Analytically minded strategic thinker who can proactively identify opportunities for growth
• Commitment to interpersonal effectiveness
• Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization
• Champions diversity and creates an environment of inclusion
• Possesses a growth mindset and works with positive intent
• Promotes continuous improvement, embraces change and is a change agent

Responsibilities

• Clearly communicate insights and recommendations to the team backed by data
• Help define subsets of the total addressable market where C&W Services has a higher likelihood of winning business
• Collaborate with the Business Development organization and deliver a win/loss analysis to ensure target alignment
• Work with the Operations teams to identify opportunities for revenue and margin expansion and retention within our existing base of clients
• Support marketing & CRM campaigns with audience definition and list operations for outbound marketing campaigns that deliver against revenue-driving goals
• Work with the Marketing team to analyze and report on campaign results and user behavior to identify opportunities to improve targeting and engagement
• Collaborate with the Solutions team to align target markets with a solutions-view on feasibility with a goal of helping the team identify opportunities for new or enhanced solutions and services
• Partner with the Technology team on predictive analytics, segmentation, and modeling
• Contribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunities

Benefits

• Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.
• In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees