CRM Operations Senior Associate

FanDuel•New York City, NY

7d•$79,000 - $99,000•Hybrid

About The Position

THE POSITION Our roster has an opening with your name on it FanDuel is looking for a CRM Operations Senior Associate to help drive our CRM communication strategy, execution and marketing initiatives. You will play a key role supporting FanDuel’s transactional communication programs. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play

Requirements

3-5 years of experience in email marketing, CRM, or customer communications
2+ years of experience with marketing automation platforms (Braze preferred)
Strong understanding of transactional email best practices and deliverability
Experience with A/B testing, campaign optimization, and performance analysis
Knowledge of email compliance requirements
Proficiency in HTML for email template development
Experience with customer segmentation and targeting strategies
Familiarity with data integration and customer profiling platforms
Understanding of marketing analytics and reporting tools

Nice To Haves

Understanding of gaming/sports betting industry regulations (preferred)
Experience with responsible gaming communications (preferred)
Knowledge of customer lifecycle marketing in subscription or gaming businesses
Familiarity with multi-state regulatory requirements (preferred)
Project management experience with cross-functional teams
Experience with customer journey mapping and automation workflows
Knowledge of personalization engines and dynamic content

Responsibilities

Campaign Management & Operations Manage 100+ active email campaigns across Sportsbook, Casino, Racing, DFS, Faceoff, Picks, and Predicts verticals
Maintain and update existing campaigns with personalization, branding updates, and compliance requirements
Coordinate with Central Product Experiences team (CPE) to optimize campaign delivery and performance as well as initiate building of new campaign triggers to reduce dependencies and improve efficiency
Develop and execute new campaign launches for product releases and feature rollouts
Optimize email templates and branding consistency across all communications
Compliance & Risk Management Ensure all transactional communications meet legal and regulatory requirements
Execute timely disclaimer updates for state launches and regulatory changes
Collaborate with Legal team on campaign review and approval processes
Maintain documentation of compliance requirements across different jurisdictions
Monitor and address potential compliance risks in customer communications
Customer Lifecycle & Personalization Implement responsible gaming communications and educational messaging
Implement customer profiling and segmentation strategies
Process Optimization & Documentation Establish standardized processes and documentation for transactional operations
Build and expand scalable automation frameworks
Maintain campaign performance metrics and reporting dashboards

Benefits

We offer amazing benefits above and beyond the basics.
We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits , pet insurance, and more - check out all our benefits here: FanDuel Total Rewards .
Benefits differ across location, role, and level.
This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
This role includes paid personal time off and 14 paid company holidays.
FanDuel offers paid sick time in accordance with all applicable state and federal laws.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [email protected] .