CRM Operations Senior Associate

FanDuel • New York, NY

7d • $79,000 - $99,000 • Hybrid

About The Position

FanDuel is looking for a CRM Operations Senior Associate to help drive our CRM communication strategy, execution and marketing initiatives. You will play a key role supporting FanDuel Casino’s customer engagement programs. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

• 3-5 years of experience in email marketing, CRM, or customer communications
• 2+ years of experience with marketing automation platforms (Braze preferred)
• Strong understanding of transactional email best practices and deliverability
• Experience with A/B testing, campaign optimization, and performance analysis
• Knowledge of email compliance requirements
• Proficiency in HTML for email template development
• Experience with customer segmentation and targeting strategies
• Familiarity with data integration and customer profiling platforms
• Understanding of marketing analytics and reporting tools
• Project management experience with cross-functional teams
• Experience with customer journey mapping and automation workflows
• Knowledge of personalization engines and dynamic content

Nice To Haves

• Understanding of gaming/sports betting industry regulations (preferred)
• Experience with responsible gaming communications (preferred)
• Knowledge of customer lifecycle marketing in subscription or gaming businesses
• Familiarity with multi-state regulatory requirements (preferred)

Responsibilities

• Manage 100+ active email campaigns across Sportsbook, Casino, Racing, DFS, Faceoff, Picks, and Predicts verticals
• Maintain and update existing campaigns with personalization, branding updates, and compliance requirements
• Coordinate with Central Product Experiences team (CPE) to optimize campaign delivery and performance as well as initiate building of new campaign triggers to reduce dependencies and improve efficiency
• Develop and execute new campaign launches for product releases and feature rollouts
• Optimize email templates and branding consistency across all communications
• Ensure all transactional communications meet legal and regulatory requirements
• Execute timely disclaimer updates for state launches and regulatory changes
• Collaborate with Legal team on campaign review and approval processes
• Maintain documentation of compliance requirements across different jurisdictions
• Monitor and address potential compliance risks in customer communications
• Implement responsible gaming communications and educational messaging
• Implement customer profiling and segmentation strategies
• Establish standardized processes and documentation for transactional operations
• Build and expand scalable automation frameworks
• Maintain campaign performance metrics and reporting dashboards

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits , pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.
• Benefits differ across location, role, and level.
• medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
• This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
• This role includes paid personal time off and 14 paid company holidays.
• FanDuel offers paid sick time in accordance with all applicable state and federal laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed