CRM Operations Manager

Azuria Water Solutions

About The Position

CRM Operations Manager will be responsible for the vision, strategy, and day-to-day management of Company’s Salesforce Customer Relationship Management platform. They will function as the bridge between business stakeholders and technical teams - owning platform governance, functionality, data integrity, and user adoption. They will collaborate closely with Sales, Marketing, Operations, CRM data, and IT teams to enable data-driven decision making and seamless customer experience. They will manage the end-to-end CRM lifecycle: from segmentation and automation to reporting and optimization - to drive customer engagement, retention, and revenue growth.

Requirements

Bachelor’s degree in business, Marketing, or related field.
4-6 years of Salesforce experience, including platform ownership.
Hands-on expertise with Salesforce and marketing automation tools.
Comfortable balancing strategy and execution in a fast-paced environment.
Strong sense of ownership and accountability.
Strong analytical skills with the ability to interpret and act on data insights.
Excellent communication and project management abilities.
Detail-oriented and data-driven problem solver.

Nice To Haves

Familiarity with HTML, SQL, or data visualization tools (Power BI) is a plus.
Passionate about customer experience and lifecycle optimization.

Responsibilities

CRM Strategy, Governance, and Execution Primary business owner for Salesforce CRM platform, ensuring it meets evolving business needs.
Own Salesforce platform strategy and long-term roadmap.
Develop, implement, and optimize Salesforce programs to drive customer engagement, retention, and loyalty.
Manage campaign planning, segmentation, automation, and testing.
Establish governance frameworks, user policies, and data standards.
Manage vendor relationships, license renewals, and system budgets.
Data Management & Insights Own Salesforce data quality, consistency, and compliance with data privacy laws.
Define data models, workflows, and automation rules.
Partner with analytics teams to define key metrics and reports on performance and help develop accurate dashboards and reporting.
Maintain alignment between Salesforce data and external systems (e.g. Power BI, ERP)
Platform and Tools Own the Salesforce platform ensuring smooth operations, integration, and optimization.
Recommend new Salesforce tools or features to enhance capabilities and efficiency.
Manage system upgrades, feature rollouts, and integrations with other business tools.
Stakeholder and User Management Act as the key liaison between technical teams and end users.
Drive user adoption through training, documentation, and best practices.
Continuous Improvement & Innovation Evaluate new features, apps, and integrations to improve CRM efficiency and capability.
Identify opportunities to automate workflows and streamline business processes.
Stay up to date on CRM best practices, emerging technologies, and platform releases.