CRM Operations Manager

OneMagnify•Detroit, MI

About The Position

The CRM Operations Manager owns campaign delivery across the full lifecycle, from planning and configuration through testing, deployment, and performance measurement. This role ensures that every campaign launches accurately, on time, and aligned to the strategic intent behind it. The work sits at the center of OneMagnify's CRM delivery operation, connecting strategy, creative, data, and platform teams into a reliable, repeatable production system. The Impact You'll Have: Strategy is only as good as what actually reaches the customer. The CRM Operations Manager is the person who makes sure the work ships cleanly, correctly, and at the quality standard the account demands. That means owning the operational rigor that turns a strategic brief into a live campaign: requirements documentation, audience logic, QA protocols, deployment sequencing, and performance tracking. The role also drives how the delivery operation improves over time. By identifying failure points, tightening processes, and maintaining transparency into campaign health, the CRM Operations Manager builds the kind of operational infrastructure that lets the broader team move faster without breaking things.

Requirements

4+ years of experience in email, campaign, or digital project management, with hands-on knowledge of production and deployment workflows at scale, including high-volume, multi-brand, or multi-market programs with complex segmentation and versioning logic
Strong organizational and communication skills with the ability to manage multiple concurrent campaigns without losing accuracy or momentum
Bachelor’s degree from a four-year college or university or equivalent experience
Familiarity with AI-assisted campaign operations: automated QA, send-time optimization, or predictive performance flagging.
Familiarity with modern CRM platforms (SFMC, Braze, Adobe) and how platform-native automation can streamline production workflows

Nice To Haves

Perspective on how agentic AI and autonomous orchestration will reshape campaign operations, moving from manual build-and-deploy toward self-assembling, self-optimizing campaign workflows
Exposure to prompt-driven content assembly or dynamic creative optimization as part of the campaign production process

Responsibilities

Own Campaign Delivery End-to-End
Manage the full campaign lifecycle across strategy coordination, creative development, testing, proofing, approvals, and deployment.
Define and document campaign requirements, including data criteria, test plans, tagging specifications, audience segmentation, and dynamic business rules.
Drive Quality & Operational Rigor
Maintain rigorous QA protocols that ensure accuracy and consistency across every campaign.
Track project health, flag risks early, and keep production timelines on track across multiple concurrent workstreams.
Analyze Performance & Improve Process
Monitor campaign performance, surface insights, and translate results into process and program improvements.
Stay current on email deliverability standards, regulatory requirements, and privacy considerations that affect campaign operations.

Benefits

We believe great work happens when people have the support and flexibility they need to thrive.
Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) so you can take time away to recharge when you need it.
We also offer additional programs focused on wellness, financial security, and professional growth.
We are an equal opportunity employer
We believe that Innovative ideas and solutions start with unique perspectives.
That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance.
We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment.
Please contact us to request accommodation.
Whether it’s awareness, advocacy, engagement, or efficacy, we move brands forward with work that delivers results.
Through meaningful analytics, engaging communications and innovative technology solutions, we help clients tackle their most ambitious projects and overcome their biggest challenges.