CRM Marketing Developer
About The Position
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. They are building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers, caring about each customer's interaction, experience, behavior, and insight, and striving to act authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known globally as a leader in gaming, entertainment, and hospitality, bringing that foundation of success to the digital space. The CRM Marketing Developer, reporting to the CRM Development Manager, will support the technical development of templates and other content components across all CRM channels. This is a hands-on role focused on building and maintaining scalable templates within Braze and supporting personalisation initiatives. The role involves working closely with CRM, Creative, and Data teams to ensure high-quality, well-tested CRM assets are delivered on time. This position is ideal for someone with experience in CRM, email marketing, or digital campaign execution who is looking to deepen their technical skills in HTML/CSS, personalization logic, JavaScript, and CRM platforms.
Requirements
- 1-2 years of experience in CRM, email marketing, or digital campaign execution/production
- Experience using Braze or similar ESP/CMS platforms
- Foundational HTML and CSS knowledge (email-focused experience preferred)
- Understanding of digital design principles and experience working with design tools such as Figma or Adobe Creative Suite to accurately translate designs into development
- Basic familiarity with Liquid or other personalisation scripting
- Strong attention to detail with the ability to accurately translate designs into pixel-perfect CRM templates
- Ability to manage multiple priorities in a fast-paced environment
- Eagerness to learn and grow within CRM development
Nice To Haves
- Exposure to personalization email tools such as Movable Ink is a plus
- Experience in online gaming or sportsbook is a plus
Responsibilities
- Build and maintain reusable CRM templates within Braze across Email, In-App, Push, and other channels
- Translate creative designs into responsive CRM templates, ensuring visual accuracy, layout integrity, and brand consistency across devices and email clients
- Support implementation of personalization logic using Liquid and dynamic content rules
- Assist in building and maintaining Movable Ink modules, including dynamic and interactive elements such as countdowns, carousels, and personalised content blocks
- Conduct QA to ensure correct rendering, link accuracy, tracking, and adherence to platform best practices
- Maintain template libraries, documentation, and naming conventions
- Collaborate with CRM, Creative, and Data teams to translate campaign requirements into scalable technical assets
- Continuously develop technical knowledge across CRM platforms and personalisation tools
Benefits
- Competitive pay and benefits
- Start-up culture backed by a secure, global brand
- Potential Hybrid Scheduling
- Roster of Uniques
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
251-500 employees
