CRM Manager

Mizzen+Main • Dallas, TX

4h

About The Position

Mizzen+Main is seeking a data-driven CRM Manager to define our retention strategy and evolve our program into a merchandise aligned, customer centric engine. In this pivotal role, you will establish a long term testing roadmap while managing and mentoring a Marketing Associate to ensure flawless daily campaign execution. You will leverage advanced RFM segmentation and deep analytical insights to optimize the full customer journey, partnering with Ecommerce and Retail teams to drive measurable growth in LTV and repeat rates. If you are an analytical builder ready to translate consumer behavior into high impact retention tactics, we want to hear from you.

Requirements

• 3-5 years of experience in Ecommerce with a focus in driving repeat rates, LTV, purchase frequency, and engagement through consumer insights.
• Building a retention strategy and program backed by data from the ground up.
• Natural curiosity to dig into the business and the ability to pivot strategy quickly.
• Strong analytical skills to understand how shopping behavior and marketing impact the customer lifecycle and therefore, business as a whole.
• A track record of growing and maintaining strong relationships with internal teams.
• Built and implemented a strong A/B testing strategy and roadmap.
• In-depth understanding of reporting, analytics, and the data infrastructure necessary to gather the appropriate insights.
• Experience using an ESP (preferably Klaviyo).

Responsibilities

• Define Mizzen+Main’s CRM strategy and drive the evolution of our retention engine to a merchandise-calendar-driven approach that leans customer centric and lifecycle driven.
• Establish a long term roadmap with a measurable testing strategy that aligns with Mizzen+Main’s brand vision and revenue goals.
• Manage and mentor a Marketing Associate responsible for the day to day setup and execution of campaigns, partnering closely to ensure flawless deployment and calendar alignment.
• Oversee all CRM campaign performance across email and SMS.
• Lead customer journey mapping to optimize the full lifecycle from acquisition to retention to advocacy across digital and retail channels.
• Explore new opportunities within other channels to complement our overall retention goals.
• Utilize RFM segmentation capabilities across tools to ensure we are delivering the right message to the right person.
• Build frameworks for testing, optimization, and personalization to continuously improve engagement and retention.
• Partner with internal teams (Ecomm, Marketing, Retail, Acquisition) to define segmentation strategies, develop predictive models, and measure impact on LTV and repeat rate.
• Create consistent reporting frameworks for CRM performance.
• Report channel KPIs to senior leadership with actionable insights and recommendations.
• Use insights to inform broader growth, merchandising, and product strategies.
• Optimize CRM systems and tools to enhance customer engagement, send capabilities, and marketing tactics. Identify where there are gaps in tools and assess the ROI of implementation appropriately.

Benefits

• Our unlimited PTO and 11 paid holidays support work life balance and the opportunity to stay connected with what's important.
• We also appreciate leaving the office early, once each quarter, to spend time together socially and learn about one another's whole self, not just our work selves.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed