CRM Manager - Braze

K Health•New York, NY

4h•$135,000 - $165,000•Hybrid

About The Position

We are looking for an analytical and results-driven CRM Manager to join our dynamic Product team. You will own executing and optimizing CRM flows to convert leads and educate existing patients about our services. The ideal candidate will have a strong track record of hitting business goals by deeply understanding how to effectively message to key cohorts. Must be in NYC or willing to relocate to operate from the office 4 times a week.

Requirements

4+ years of experience in CRM / lifecycle marketing in fast-paced environments with experience executing in Braze preferred
Demonstrated ability to hit business growth goals through strategic cohorting and insights-driven creative messaging and testing
Data and results-driven with strong ability to tell a story using data insights and performance results
Excellent problem-solving skills with track record of using data-driven approaches to solve complex business problems
Strong communication skills and experience working cross-functionally with internal creative, data, and product teams and external partners
Desire to stay abreast of current CRM and broader marketing trends and best practices
Highly motivated, detail-oriented, and a team player

Responsibilities

Own strategy and execution on CRM automations and campaigns, including creative development and testing across email, SMS, push notifications, and in-app content
Define and execute on audience segmentation strategies to enhance patient experience and creative messaging
Partner closely with Data team to measure effectiveness across tactics and find opportunities to improve efficiency and/or scale
Create benchmarks and analyze campaign results to determine testing roadmap
Work closely with Product and Engineering teams to ensure patients are receiving important information as we evolve our products and services
Communicate key marketing initiatives and results to broader team and key external partners