CRM & Lifecycle Marketing Manager

Windstar Cruises • Miami, FL

91d

About The Position

Awarded World’s Best Small Ship Cruise line, Windstar Cruises is known for intimate yacht style experience and unique voyages to the world’s best small ports and hidden harbors. Its three sailing yachts and three all-suite yachts carry just 148 to 310 guests and cruise around the world. Our Mission: We imagine and deliver personalized and immersive experiences 180 degrees from ordinary. Our Vision: Enriching people’s perspective through inspired travel. Our Values: Welcoming, Innovative, Now, Discipline, Serve, Teamwork, Authentic, Responsible. We are currently seeking a committed CRM & Lifecycle Marketing Manager with extensive, hands-on professional experience utilizing the Hubspot suite of marketing tools to lead Windstar’s end-to-end customer journey – from first interaction to follow-ups with our loyal guests. In this impactful position you will take the role of the architect behind our email and lifecycle marketing efforts, using HubSpot and a modern tech stack to build smarter, more personalized campaigns that drive engagement, conversion, and retention.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Expertise in Hubspot and basic knowledge of CDPs.
• 5+ years of CRM, email marketing, or lifecycle marketing experience – ideally in a travel, hospitality or e-commerce brand.
• Basic HTML/CSS knowledge with the ability to build and customize email templates beyond standard drag-and-drop editors.
• Experience partnering with creative teams and briefing effective, brand-aligned assets.
• A data-first mindset, with experience using segmentation, customer journeys, and lifecycle analytics to drive business growth.
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.
• Strong attention to detail and a passion for delivering high-quality, engaging email content that resonates with the target audience.
• Knowledge of email deliverability best practices, compliance regulations, and anti-spam laws.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

Responsibilities

• Own and execute Windstar’s CRM and lifecycle marketing strategy across all stages of the guest journey – from lead to loyalty.
• Develop and deploy data-driven campaigns including welcome series, re-engagement, upsell, retention and promotional initiatives.
• Manage the strategy and deployment of non-booked lead communications to drive conversion – such as promotional offers, engagement emails and abandoned search workflows.
• Design and build email templates using industry best practices and coding standards.
• Manage the end-to-end deployment process, ensuring flawless execution across different email platforms and devices.
• Partner with cross-functional teams (sales, loyalty, creative, analytics, and digital) to align messaging and timing.
• Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR) and best practices to maintain high deliverability rates and protect sender reputation.
• Build and manage multi-step email workflows and trigger-based campaigns in HubSpot and other tools.
• Leverage behavioral data and customer signals to deliver dynamic, personalized content across segments.
• Collaborate with IT and analytics to enhance integrations, lead scoring, and funnel tracking.
• Design and implement A/B tests and multivariate testing strategies across subject lines, content and send times.
• Track performance and identify opportunities to improve key metrics such as open rates, click-through rates, and conversions.
• Analyze campaign results and provide recommendations to continuously improve results.
• Build and maintain basic performance reports in HubSpot to monitor email performance, workflow engagement, and list growth.
• Collaborate with cross-functional analysts to surface key insights that inform testing, segmentation, and campaign planning.
• Regularly audit data quality and CRM hygiene to ensure clean, actionable audience lists.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees