CRM Lifecycle Lead

Chamberlain Group•Oak Brook, IL

10d

About The Position

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily. Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide. As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem. This is a role within Chamberlain Group's Marketing function. The role will report to the Senior Manager, Lifecycle Marketing. This role will be part of the Lifecycle & Customer Experience team, focused on planning and executing B2B and B2C marketing campaigns via email and push. This role will (i) Own development of CRM programs including strategy, development, and execution of integrated cross-channel campaigns to increase customer engagement, conversion and retention, (ii) Work cross-functionally across Marketing and IT teams build fully integrated demand generation programs while ensuring best practices are implemented and customer journeys and digital user experiences are optimized, (iii) Oversee segmentation, subject line planning, send times, email creative reviews, promotional accuracy, and standard reporting. This role requires a minimum of a Bachelor’s Degree in Business or Marketing with 5+ years of experience in email and push notification deployment and management and 1+ years hands-on experience with a Marketing Automation platform.

Requirements

Bachelor's Degree in Business or Marketing
5+ years of Marketing experience, 1-2 years working directly in Marketing Cloud and Pardot, with a deep understanding of customer lifecycle management and demonstrable track record of applying data-driven personalization strategies
Ability to work in matrixed organization
Ability to travel 10% - internationally and domestically

Responsibilities

Own development of CRM Lifecycle programs including strategy and development of integrated cross-channel campaigns to improve primary KPIs: Deliverability, Open and Click Rates, Click Conversion, and LTV
Work cross-functionally across Marketing teams to build fully integrated digital marketing programs while ensuring digital best practices are implemented and customer journeys and digital user experiences are optimized.
Update programs as needed for planned and unplanned business changes and promotional updates; efficiently and effectively modify email plans accordingly to enhance overall channel performance and meet shifting needs of the business
Oversee audience activation of data driven marketing. This role has direct responsibility to build, test, schedule, deploy, and report on standard KPIs for email, push and SMS programs to support the full customer journey
Lead integration of CRM programming across digital and non-digital channels to deliver the optimal end user experience
Enable data driven marketing at Chamberlain Group through campaign design, tactical execution, and measurement/reporting for email, push, SMS channels targeting end users
Advise on customer messaging and creative to drive engagement, conversion, customer acquisition and retention
Continuously test content, creative and contact cadence across multiple formats and platforms to maximize outcomes and conversion
Troubleshoot and problem solve as necessary to address delivery issues, excessive bounce rates, or significant unsubscribing
Ensure compliance with CAN-SPAM Act and all other applicable regulations and best practices
Review ESP and CRM technology platforms and make recommendations to ensure best in class support for Chamberlain Group’s digital CRM programs; Partner with Marketing Technology and IT teams in implementation and enhancement of CRM technology
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
Protect Chamberlain Group’s reputation by keeping information confidential.
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
Contribute to the team effort by accomplishing related results and participating on projects as needed.