CRM (Dynamics) Technical Product Manager

Group Voyagers

13h

About The Position

The CRM Product Manager is responsible for setting the strategic direction and long-term vision for the organization’s overall CRM product/CRM system. This role ensures that CRM functionalities and enhancements are closely aligned with business objectives and customer needs. Acting as the bridge between business stakeholders and technical teams, the CRM Product Manager drives the product roadmap, prioritizes initiatives for maximum impact, and fosters a culture of innovation and continuous improvement. The Product Manager is accountable for delivering a CRM solution that supports business growth, enhances customer experience, and keeps pace with market and technology trends.

Requirements

A bachelor’s or master’s degree in Business Administration, Information Systems, Computer Science, Marketing, or a related field; or five or more years of relevant experience in product management or CRM; or an equivalent combination of education and experience.

Nice To Haves

5+ years in product management or CRM systems, with a track record of delivering successful CRM products.
Experience developing and managing product roadmaps, articulating strategic vision, and aligning CRM initiatives with business objectives.
Skilled in collaborating with stakeholders and cross-functional teams to prioritize and deliver high-impact features.
Strong ability to drive user adoption, engagement, and communicate product value across the organization.
Proven ability to define, track, and analyze key product metrics and KPIs for continuous improvement.
Strong communication and vendor relationship management skills.

Responsibilities

Develop and articulate a compelling long-term product roadmap and strategic vision for the CRM system, ensuring alignment with overall business goals and market opportunities.
Champion the CRM product vision, value, and benefits across the organization, driving user adoption and engagement.
Manages the CRM product from ideation through launch, adoption, ongoing enhancements, and eventual retirement.
Collaborate with CRM Product Owner(s) to evaluate and prioritize initiatives based on business impact, customer needs, and resource availability. Ensure that the most valuable features and improvements are delivered efficiently.
Coordinate across product teams to maintain consistent delivery and innovation.
Serve as an escalation point for risks, issues, and critical decisions related to CRM product delivery. Proactively identify potential obstacles and facilitate timely resolution.
Engage with key stakeholders to gather requirements and validate outcomes.
Monitor market trends, competitor offerings, and emerging technologies to inform product strategy and maintain a competitive edge.
Define and track key product metrics and KPIs to measure success, inform decision-making, and drive continuous improvement.
May own relationship with software vendor.