CRM Data Senior Analyst

Hot Topic & BoxLunch•Hot Topic HQ - City of Industry, CA

1d•Hybrid

About The Position

At Hot Topic, the team is looking for a Senior CRM Data Analyst to transform customer data into insights that drive marketing strategy, loyalty, and revenue growth. This role involves blending deep analytics with strategic thinking, managing all reporting, building executive dashboards, analyzing campaign performance, and partnering cross-functionally to shape how the business utilizes data. It is ideal for someone who excels at the intersection of data, marketing, and strategy. The position operates on a hybrid schedule, requiring work from the HQ located in the City of Industry, CA, three (3) days per week. The pay range for this position is $85K-$95K, with the final salary determined by factors such as education, location, meeting minimum job requirements, training, and experience.

Requirements

5+ years of experience in data analytics, customer analytics, or marketing analytics, preferably within retail, e-commerce, or consumer-facing industries
Advanced proficiency in SQL and deep experience working with large-scale data environments (e.g., Snowflake or similar cloud data platforms)
Expertise in BI and data visualization tools (e.g., Looker, Tableau, Power BI) with a track record of building executive-level dashboards and reporting
Strong strategic and analytical thinking, with the ability to translate complex data into actionable insights that influence senior leadership decisions
Extensive experience working with CRM data, customer segmentation, and lifecycle marketing (email, loyalty, and digital campaigns)
Proven experience in statistical analysis, forecasting, and modeling

Nice To Haves

Proficiency in Python or R strongly preferred
Bachelor’s degree in a quantitative or related field preferred but not required
Advanced degree is a plus

Responsibilities

Mine and extract data from disparate sources (e.g., Snowflake, Looker, REST APIs, CRM platforms) to support customer analytics, campaign performance reporting, and business decision-making
Analyze key performance indicators (KPIs) to understand trends in consumer behavior, customer lifecycle, and engagement across marketing and loyalty programs
Develop a deep understanding of customer behavior, product trends, promotional performance, and key business drivers across brands
Create and maintain executive-facing dashboards and reporting that track customer performance, loyalty engagement, and revenue-driving marketing initiatives
Support CRM campaign segmentation and targeting strategies that drive revenue through email and digital marketing campaigns
Deliver recurring and ad-hoc analysis on promotional programs (e.g., Hot Cash, Lunch Money) to measure performance, optimize future promotions, and inform leadership decisions
Conduct customer lifetime value (LTV), retention, and loyalty program analyses to inform customer strategy and long-term growth initiatives
Present findings and actionable insights to cross-functional teams and senior leadership to support data-driven decision-making
Optimize the customer experience by analyzing behavioral data and identifying opportunities to improve engagement, retention, and conversion
Develop and maintain customer experience dashboards and reporting used by executive leadership and cross-functional teams
Partner with social, marketing, planning, and allocation teams to operationalize newly available customer and sales data
Solve complex ad-hoc analytical projects and reporting requests based on evolving company priorities
Develop statistical models, forecasting approaches, and competitive analyses to support strategic planning and marketing optimization
Drive UAT testing and related activities as we evaluate and implement new CRM/CDP tools, ensuring functionality, data integrity, and smooth cross-functional execution