CRM Consultant

Berkshire Hathaway Automotive • Irving, TX

9d

About The Position

Berkshire Hathaway Automotive is seeking a Dallas-based CRM Consultant to join our National CRM Team. This is a high-impact role supporting dealership leaders across the country — helping them improve Traffic Management, CRM usage, digital retailing, and overall sales/service performance. If you have automotive retail management experience , love solving problems, and enjoy helping dealerships perform at a higher level, this role may be for you. Why Join Us? Work with a highly collaborative, growing National CRM Team. Make a visible impact across 85+ dealerships and multiple franchises. Career growth opportunities Competitive benefits including: 5-day work week Paid training & development Medical, Dental, Vision Paid vacation & holidays 401(k) with employer match What You'll Do: As a CRM Consultant, you’ll serve as the Subject Matter Expert for all things CRM, ILM, and Traffic Management. Your responsibilities include:

Requirements

• 3+ years of automotive retail sales or management experience (required).
• Hands-on experience using an automotive CRM in a dealership environment.
• Strong understanding of sales and service operations.
• Excellent communication, presentation, and consulting skills.
• Highly organized, adaptable, and able to work in a deadline-driven environment.
• Proficiency in Microsoft Office; HTML/website management experience is a plus.
• Ability to travel and be available by phone when dealerships are open.

Nice To Haves

• Bachelor’s degree preferred, but not required.

Responsibilities

• Dealership Consulting & Process Management Partner with General Managers, Sales Managers, Internet Directors, and Service Directors.
• Establish, coach, and monitor Traffic Management SOPs across departments.
• Deliver in-person training for Sales & Service teams on CRM usage and follow-up processes.
• Lead regional best-practices meetings for dealership leadership.
• Support newly acquired stores with CRM/ILM onboarding and process implementation.
• Digital Retailing & Internet Operations Guide Internet teams on website management and digital retailing best practices.
• Be the dealership’s “go-to” expert on digital opportunities and lead handling.
• Troubleshoot inventory syndication, merchandising, and pricing feeds.
• CRM/ILM Training & Technical Expertise Train users and managers on CRM, ILM, and related systems (DealerSocket, Xtime, etc.).
• Interface with CRM/ILM vendors and third-party lead providers.
• Ensure dealers stay compliant with OEM lead management rules and data safeguards.
• Reporting & Performance Analysis Own monthly enterprise reporting and benchmarking for leadership.
• Track marketing campaign effectiveness, ROI, and key CRM performance trends.
• Provide insights that influence store-level decisions and operational improvements.

Benefits

• 5-day work week
• Paid training & development
• Medical, Dental, Vision
• Paid vacation & holidays
• 401(k) with employer match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees