CRM Associate, Lottery

DraftKings Inc.•Boston, MA

About The Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours Join a fast-moving team at the forefront of entertainment where you'll help shape dynamic, data-informed marketing campaigns across DraftKings & Jackpocket Lottery products. As a CRM Associate on our Lottery team you'll manage campaign execution, partner closely with teams across Analytics, Product, and Engineering, and play a key role in delivering an exceptional customer experience.

Requirements

Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field.
At least one year of relevant marketing experience, preferably in the eCommerce or gaming industry.
Exceptional analytical skills with the ability to clearly communicate results and define the next steps.
Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.
Experience with A/B testing and knowledge of (or willingness to learn) HTML and other analytics tools.
Willing to work non-standard hours based on the sports calendar.
Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment.

Responsibilities

Setup and manage the performance of marketing campaigns across different teams.
Work cross-functionally with a broad set of Analytics, Product, and Engineering partners to incorporate user preferences, A/B tests, and product enhancements into channel plans.
Serve as the CRM operational lead during peak hours in the sports world (this role will be required to work nights/weekends and show a flexible schedule to respond to changing business needs).
Execute structured A/B tests and lead analysis of results to maximize business impact.
Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.
Work closely with the Marketing Creative team to deliver innovative, best-in-class creative concepts and designs.
Write emails, push notifications, SMS, and more aligned to our marketing standards and brand guidelines.