CRM Analyst

Mohegan Sun•Uncasville, CT

43d

About The Position

The CRM Analyst is responsible for supporting the CRM Manager in driving customer retention through digital gaming campaigns. The person in this role is also responsible for ensuring the data in the CRM systems are maintained accurately and in compliance with regulations.

Requirements

Bachelors' Degree in Mathematics, Computer Science, Economics, or other related fields
Two plus year's work experience in data management, data analysis or business analysis
Intermediate knowledge of Microsoft Office, SQL programs, Power BI, and statistical programs (R or a comparable analytic tool)
Familiarity with statistical data analysis in either academic or work environments
Excellent written and verbal communication skills

Nice To Haves

Basic knowledge of HTML is a plus
Casino experience preferred, but not required

Responsibilities

Create, maintain, and implement digital gaming campaigns with the CRM Manager and Team
Complete data intake, including market research, territory management, and online marketing campaigns
Measure, analyze, and report CRM performance metrics to help improve new strategies/campaigns to deliver a better guest experience online
Create target selections and suppressions, configuration of marketing offers, setting up test groups, creating the campaigns to run on automated schedules, and defining simple and moderately complex queries
Analyze company and competitive performance
Create ad-hoc reports for Mohegan and its stakeholders
Identify key trends and factors influencing customer behavior, like customer activity and loyalty
Communicate and work closely with internal and external departments to understand the company's needs and to proactively seek solutions and make improvements
Promote superior guest service by troubleshooting guest service issues and provide solutions to both Mohegan Sun and FanDuel customer service teams
Work closely with Mohegan Corporate Compliance to ensure online policies and procedures are in alignment
Perform other duties, as assigned