CRM Analyst

TEKsystems

1d•$68 - $85•Remote

About The Position

We are seeking a Sr. CRM Marketing Analyst to support performance measurement, reporting, and optimization across email, push, and in‑app messaging programs. This role focuses on analyzing lifecycle campaigns, quantifying incremental lift, and delivering actionable insights that drive subscription growth and retention. The analyst will take ownership of high‑impact analytical initiatives, build and maintain automated dashboards, and strengthen testing and measurement frameworks across a large‑scale CRM program within a subscription or SVOD‑style business.

Requirements

5+ years of analytics experience, including 3+ years focused on CRM or lifecycle marketing analytics
Strong ability to translate complex data into clear, compelling insights for both technical and non‑technical audiences
High attention to detail and comfort operating within well‑structured analytical and reporting processes
Ability to ramp quickly in a fast‑moving, high‑volume environment
Collaborative, proactive mindset with strong analytical curiosity
Experience with data visualization tools (Tableau)

Nice To Haves

Experience working with marketing automation platforms such as Braze, including segmentation logic, data structures, and performance reporting
Familiarity with data pipeline scheduling tools (e.g., Airflow or similar)
Experience with dbt for data modeling and transformation
Python for data modeling, analysis, or predictive analytics (preferred)
Strong proficiency in Excel or Google Sheets.

Responsibilities

Analyzing lifecycle campaigns
Quantifying incremental lift
Delivering actionable insights that drive subscription growth and retention
Take ownership of high‑impact analytical initiatives
Build and maintain automated dashboards
Strengthen testing and measurement frameworks across a large‑scale CRM program within a subscription or SVOD‑style business