Credit Card Product Manager

Regions Bank•Birmingham, AL

About The Position

At Regions, the Product Manager assists in the development, execution, and tracking of marketing or business segments programs for a product or product line by collecting, analyzing, and reporting marketing and sales performance data. Primary Responsibilities Participates and provides input on promotional, marketing, and communication programs for all specified products and services as well as produce standard management reporting Researches and compiles business and industry competitive data to analyze and develop tactics to achieve strategic goals Prepares and/or provides support in the preparation and delivery of training and sales tools Acts as a subject matter expert, point of contact, and lead of special projects pertaining to specified products and services Understands industry research around customer behaviors, new product offerings, new providers, and regulatory impacts while keeping business unit and product development heads informed Assists in vendor relationship management including responding and sending requests, managing risks, and ensuring compliance adherence Ensures risk management throughout the life cycle of each product, ensuring proper risk controls and monitoring, and compliance with regulatory risk and operational risk Develops products and enhances services to remain competitive in the marketplace while ensuring adherence to all of Regions’ compliance and regulatory standard May participate in new product development and provide geography support as necessary May collaborate with sales teams to identify and implement sales tactics as well as partner with cross-functional teams to execute strategies May recommend marketing strategies including advertising, packaging, pricing, expense budgets, profit plans, and future product development Assists with moderately complex projects This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

Bachelor's degree
Five (5) years of experience in product development/management, market research, or directly related experience
Ability to analyze results and financial analysis
Attention to detail
Good organization and project management skills
Proficiency in Microsoft Office including Word, PowerPoint, Excel, and Access
Proven ability of leading and influencing cross functional teams
Strong written and verbal communication skills

Nice To Haves

Experience within the financial industry or with a banking institution
Product Management Experience

Responsibilities

Participates and provides input on promotional, marketing, and communication programs for all specified products and services as well as produce standard management reporting
Researches and compiles business and industry competitive data to analyze and develop tactics to achieve strategic goals
Prepares and/or provides support in the preparation and delivery of training and sales tools
Acts as a subject matter expert, point of contact, and lead of special projects pertaining to specified products and services
Understands industry research around customer behaviors, new product offerings, new providers, and regulatory impacts while keeping business unit and product development heads informed
Assists in vendor relationship management including responding and sending requests, managing risks, and ensuring compliance adherence
Ensures risk management throughout the life cycle of each product, ensuring proper risk controls and monitoring, and compliance with regulatory risk and operational risk
Develops products and enhances services to remain competitive in the marketplace while ensuring adherence to all of Regions’ compliance and regulatory standard
May participate in new product development and provide geography support as necessary
May collaborate with sales teams to identify and implement sales tactics as well as partner with cross-functional teams to execute strategies
May recommend marketing strategies including advertising, packaging, pricing, expense budgets, profit plans, and future product development
Assists with moderately complex projects

Benefits

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time.
To learn more about Regions’ benefits, please click or copy the link below to your browser. https://www.regions.com/welcometour/benefits.rf