Creator Content Manager

Everyday Health - Pregnancy & Parenting • New York, NY

7d • $80,000 - $100,000 • Hybrid

About The Position

BabyCenter and What to Expect are seeking a Creator Content Manager to drive influencer marketing and talent initiatives that expand our reach, deepen trust, and amplify authentic parent voices.
This is a hands-on role where you’ll source and manage creators, oversee collaborations end-to-end, and act as the link between our social and editorial teams on talent-driven content. You’ll bring creative ideas and sharp execution skills to help build programs that resonate with parents everywhere. This role is based in our New York City office on a hybrid schedule.

Requirements

• 5+ years of experience in influencer marketing, talent partnerships, or community development, preferably in parenting, lifestyle, or health categories.
• Ability to work in our New York City office 2 days a week
• Proven ability to build and scale influencer programs and manage talent relationships.
• Strong understanding of the social media landscape and influencer economy.
• Exceptional communication and relationship-management skills.
• Strategic thinker with strong executional chops and project management skills.
• Comfortable analyzing performance metrics and making data-driven recommendations.
• Passion for supporting parents and families through authentic, diverse voices.

Responsibilities

• Develop and execute influencer campaigns that drive awareness, engagement, and registrations.
• Source, screen, recruit, and onboard creators and experts who fit brand priorities and audience needs.
• Draft scopes of work for collaborations, including deliverables, rights, timing, and payment terms.
• Maintain ongoing relationships with creators, providing briefs, coaching, and feedback on content.
• Recruit and nurture diverse voices to feature across BabyCenter and What to Expect platforms (apps, websites, newsletters, and social).
• Support programs like BabyCenter Advisors, ensuring contributors are engaged and aligned to brand values.
• Partner with branded content team to manage creator rosters, rates, and performance notes.
• Act as the conduit between social and editorial teams, ensuring influencer and talent-driven content is integrated seamlessly.
• Monitor the creator landscape to identify new talent, surface emerging trends, and update best practices.
• Track performance of influencer and talent programs, share results with stakeholders, and recommend optimizations.

Benefits

• Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits.
• Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
• We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays.
• We offer family building and caregiving support and generous Family Care and Parental leave, when you need it.
• We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
• We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources.
• Our employees are recognized and celebrated through employee engagement programs and recognition awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees