Creative Strategist

Thesis•New York, NY

1d•$120,000 - $150,000•Hybrid

About The Position

We’re seeking a sharp, imaginative Creative Strategist to help shape and scale the Thesis brand across every touchpoint. Reporting to the Head of Creative, this role sits at the intersection of brand strategy, storytelling, and execution—turning business goals, consumer insights, and product truths into compelling creative platforms, campaigns, and content systems. The Creative Strategist is responsible for defining what we create and why, ensuring every asset—from brand campaigns to product storytelling—drives clarity, consistency, and impact. You’ll partner closely with creative, marketing, product, and external partners to guide work from insight to concept to execution.

Requirements

5+ years’ experience in creative strategy, brand strategy, or integrated marketing at a consumer brand (ideally DTC, wellness, or CPG)
Proven experience translating business and consumer insights into clear, inspiring creative direction
Strong storytelling and messaging instincts, with a deep appreciation for brand voice, design, video, and content
Ability to partner effectively with creatives, marketers, and cross-functional stakeholders—bringing clarity without stifling creativity
Comfort working in a fast-paced growth environment with evolving priorities
Analytical mindset: able to assess creative effectiveness and use data and insights to inform future strategy
Experience briefing and collaborating with agencies, production partners, or in-house creative teams
Strong communication skills—written and verbal—with the ability to align teams around a shared creative vision
Familiarity with modern creative workflows and tools (Asana, Monday.com, Adobe Creative Cloud, asset management systems)
Bachelor’s degree in Marketing, Communications, Strategy, Design, or a related field (or equivalent experience)

Responsibilities

Develop and own creative strategy frameworks that translate business objectives, audience insights, and brand positioning into clear creative direction across channels (digital, social, video, offline, experiential)
Lead the development of creative briefs, messaging architectures, and campaign narratives that inspire strong creative execution
Partner with Brand, Product, and Marketing to ensure creative strategy aligns with launch priorities, growth goals, and regulatory requirements
Guide creative teams and agencies through concept development, providing strategic feedback that elevates ideas while maintaining brand consistency
Ensure all creative work is on-brand—across visual identity, tone of voice, storytelling, and overall quality
Analyze creative performance and consumer response to refine messaging, concepts, and future briefs
Identify opportunities to strengthen creative effectiveness through clearer positioning, sharper insights, and more cohesive storytelling
Help define and evolve Thesis’ creative playbooks—including brand voice, content principles, and campaign frameworks—as the company scales
Foster a collaborative, insight-driven creative culture that balances bold ideas with strategic discipline

Benefits

Competitive compensation with an exceptionally generous equity package
Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
HSA, FSA and pre-tax commuter benefits for parking and transit
Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
401k to help you plan for the future
Flexible PTO because we respect the need for work/life harmony
$100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
Unlimited (yes, unlimited) Thesis nootropics
A strong emphasis on promoting from within and personal development
A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
International work week
Hybrid work model