Creative Strategist

Morgan & Morgan, P.A.•New York, NY

5h•$85,000 - $95,000

About The Position

At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People. We are seeking a Creative Strategist / Creative Testing Manager to join our Specialty Marketing team. This role combines strategic oversight and hands-on design execution to create, test, and optimize advertising assets across multiple campaign types. The ideal candidate thrives at the intersection of creativity and performance, able to design ad-ready creative, source and brief UGC content, analyze results, and scale winning concepts. This role will ensure our team maintains a constant flow of high-performing creative to fuel case growth.

Requirements

2-3 years in direct response creative strategy or performance marketing design
Proficiency in design/editing tools (Adobe Suite, Canva Pro, etc.)
Strong copywriting and visual storytelling skills
Comfort working with performance metrics (CTR, CPA, ROAS)
Ability to thrive in a fast-paced, test-heavy environment

Responsibilities

Build and manage a structured creative framework across Meta, YouTube, CTV, email, and other channels, driving systematic testing, iteration, and performance optimization
Design and edit advertising assets, including static graphics, motion graphics, and creative variations
Analyze performance data (CTR, CPA, conversion rates) to identify top-performing creative and scale effectively
Collaborate with Paid Media and cross-functional teams to align creative with KPI targets
Foster a “creative lab” culture where test → learn → optimize became the default process