Creative Strategist – Concepting Team

Gradient Experience•New York, NY

17d•$80,000 - $100,000•Hybrid

About The Position

This role is for a sharp thinker and strong storyteller who thrives on developing insight-driven creative strategies, crafting persuasive narratives, and leading concept development from research to execution. If you’re a hybrid creative-strategic thinker who loves uncovering insights, shaping ideas, and setting the creative foundation for execution teams, we’d love to hear from you.

Requirements

5+ years in a creative or experiential agency, with experience in strategy, concepting, and storytelling.
Strong ability to analyze trends, audience behaviors, and brand landscapes to develop insights that guide creative work.
Exceptional ability to craft compelling narratives, structure decks, and write clear, engaging copy.
Strong public speaking abilities, with the confidence to sell ideas persuasively.
Ability to develop insights that inform and shape creative directions.
Fast worker with strong time management skills, able to handle multiple projects simultaneously.
Strong understanding of cultural trends, brand positioning, and experiential marketing.

Responsibilities

Lead the pre-sale proposal process, from briefing to delivery, ensuring that all creative ideas are backed by strong strategic thinking.
Conduct market research, trend analysis, and audience insights to inform and inspire creative development.
Develop sharp, actionable insights that guide the team in crafting compelling experiential concepts.
Lead brainstorms and ideation sessions, ensuring all creative proposals are both innovative and strategically sound.
Craft compelling narratives and storytelling, shaping the flow and structure of each deck.
Build and refine visually impactful proposals, ensuring clarity, creativity, and strategic alignment.
Own the development of V1 concepting decks, establishing the creative foundation for execution teams.
Refine big ideas into actionable, executable creative concepts, ensuring they are both visionary and feasible.
Continue to research and analyze cultural trends, audience behaviors, and brand landscapes to evolve creative thinking.
Collaborate closely with art directors, designers, producers, and technical teams to translate concepts into tangible experiences.
Define the creative red thread, ensuring a clear narrative from ideation to execution.
Provide strategic rationale and creative direction to execution teams, ensuring alignment with the original concept vision.
Act as the lead presenter, delivering ideas with confidence, clarity, and strategic reasoning to both internal teams and clients.
Serve as the deck leader, ensuring all proposals and concepting decks are polished, structured, and aligned with the agency’s creative vision.
Work efficiently under tight deadlines, managing multiple projects while maintaining quality and creativity.
Balance left- and right-brain thinking, using research and logic to shape bold, imaginative creative ideas.