OluKai Creative Strategist

OluKai-Kaenon-melin-Roark•Irvine, CA

58d•$111,000 - $140,000•Hybrid

About The Position

The Creative Strategist serves as the channel champion for OluKai’s Direct-to-Consumer (DTC) and Amazon business channels. Sitting at the intersection of performance marketing and brand storytelling, this role ensures OluKai’s digital advertising and eCommerce content are as authentic as they are effective. You will translate key eCommerce and media performance metrics—traffic, conversion rate, AOV, CAC, attribution, and incrementality—into actionable creative insights. Through deep platform understanding, you’ll inspire creative teams to develop world-class advertising across UGC-driven content, paid social, video, static, and emerging ad formats.

Requirements

Bachelor Degree in related field
8-10 years of experience in digital marketing, performance creative strategy, or growth-oriented content development.
Deep understanding of paid media and creative optimization on Meta, Google, YouTube, and Amazon.
Proven success translating data and insights into creative briefs that drive measurable results.
Strong knowledge of DTC metrics (AOV, CAC, ROAS, CVR, ACOS, attribution, incrementality).
Exceptional communication and presentation skills.
Collaborative, resourceful, and energized by fast-moving creative environments.

Nice To Haves

Background in agency or in-house eCommerce brand environment preferred.

Responsibilities

Channel Strategy & Insights
Serve as the voice and advocate for the DTC and Amazon channels in the GTM process, ensuring creative development aligns with platform and audience needs.
Synthesize campaign data into actionable insights and creative hypotheses that fuel iteration and growth.
Inform channel-specific strategy across Meta, Google, YouTube, AppLovin, Amazon, streaming, and linear TV and other channels.
Creative Briefing & Development
Translate performance data and consumer insights into clear, inspiring creative briefs.
Lead briefing sessions with the Creative and Performance Media teams, ensuring each campaign has channel-specific intent and measurable goals.
Drive creative across ad types including:
UGC and creator-led ads (authentic, relatable storytelling)
Product and lifestyle video
Static and carousel formats
Testimonial and review-based ads
Amazon-optimized imagery and content
Ensure all creative maintain the premium look, tone, and craftsmanship synonymous with OluKai while optimizing for performance.
Performance, Optimization & Iteration
Partner with eCommerce and paid media teams to evaluate creative effectiveness, performance metrics, and audience response.
Champion a culture of rapid testing, learning, and continuous improvement—using creative variations to refine results.
Deliver clear performance reporting and creative learnings to internal stakeholders.
Collaboration & Culture
Collaborate cross-functionally with Marketing, Creative, and E-Commerce teams to ensure cohesive storytelling across channels.
Infuse OluKai’s values of Aloha, quality, and connection into every campaign.
Encourage an agile, collaborative environment that celebrates innovation and craft.

Benefits

Complimentary chef prepared breakfast and lunch provided Monday - Thursday
Generous product gift program and all brand discounts
Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark
Company bonus program
5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
Wellness program, including but not limited to in-office gym and group fitness classes
Medical, Dental, Vision insurance in accordance with plan guidelines
Company paid life insurance
401k with employer match in accordance with plan guidelines
15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
Paid beach and giveback days, bi annual team building events and other in person celebrations
Work with talented and great people who share a love of the ocean lifestyle
OluKai is a Certified B Corporation with paid company service days
Dog friendly office