Creative Strategist

Nori • New York, NY

17h • Remote

About The Position

Nori is a clothing care brand reinventing the way consumers care for their wardrobe. Our hero product, the Nori Press, brought innovation to the laundry aisle, and now we’re expanding our product ecosystem to deliver more efficient, branded and beautiful solutions for everyday clothing care. We’re seeking a Creative Strategist to scale Nori’s paid creative engine, developing high-performance Meta-native creative that drives measurable revenue growth and sustained customer acquisition at scale.

Requirements

• 3+ years of experience in paid social creative strategy, preferably at a performance marketing agency or a DTC brand.
• Proven track record of producing high-volume, high-performing Meta creative (20+ new concepts/iterations per week).
• Deep understanding of Meta’s creative best practices, platform nuances, and performance metrics (CTR, CPA, CPM, hook rate, etc.).
• Demonstrated ability to concept and execute static and video ads across formats (UGC, founder-led, testimonial, product demo, problem/solution, etc.).
• Experience operating within a structured creative testing framework (angles, hooks, iterations, creative sprints).
• Ability to analyze performance data and translate insights into clear, actionable creative hypotheses.
• Hands-on production capability (proficiency in CapCut, Figma, Canva, Adobe Creative Suite, etc.)
• Exceptional organizational skills and ability to manage a fast-paced, high-output creative calendar.
• Comfort collaborating cross-functionally with founders, media buyers, and organic teams to drive performance outcomes.

Responsibilities

• Own the strategy, execution, and performance of Nori’s paid creative on Meta, building a scalable and repeatable creative engine.
• Concept, script, and produce high-converting static and video ad creative (UGC-style, founder-led, testimonial, product-focused, and problem/solution formats).
• Drive a high-velocity testing pipeline, launching 20+ new creative concepts/iterations per week across structured angles and hooks.
• Continuously analyze creative performance (CTR, CPA, CPM, etc.) and translate data into clear next-step testing hypotheses.
• Stay ahead of platform trends and competitor creative to proactively identify whitespace opportunities.
• Build and maintain a rigorous creative testing library documenting angles, hooks, learnings, performance insights, and iteration paths to compound results over time.
• Partner closely with our CEO & Media Buyer to concept and launch new ad iterations weekly based on performance data
• Work cross-functionally with our Head of Organic Strategy to translate high-performing organic formats into scalable paid ads
• Website assets and landing pages
• Email campaigns and flows
• Product packaging and inserts

Benefits

• Flexible remote work with a one-time home office setup stipend ($300)
• Generous PTO and parental leave, 14 weeks maternity leave
• A front-row seat at one of the most exciting brands redefining the future of wardrobe care

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed