Creative Strategist (Paid Social)

WarriorBabe

8h•$60,000 - $96,000

About The Position

We are looking for a Paid Creative Lead and senior leader within the WarriorBabe Marketing team, responsible for building and leading the creative engine that powers new customer acquisition through paid channels. This role owns the development, testing, and scaling of high-performing video and ad creatives across Meta, YouTube, TikTok, and emerging platforms. This position requires deep expertise in direct-response video advertising, creative testing strategy, and high-volume production management. The Paid Creative Lead will hire, train, and manage a blended team of onshore and offshore editors, ensuring scalable, cost-effective output without sacrificing quality. As the owner of paid creative performance, this leader directly influences WarriorBabe’s revenue growth, controlling the volume and quality of winning ads, funnel creative, and VSL iterations that drive lower CPAs, higher ROAS, and continuous scaling opportunities.

Requirements

7+ years of experience in video editing, post-production, or creative content production.
Proven success creating and scaling direct-response video ads across Meta, YouTube, and TikTok.
Experience leading creative teams (in-house or offshore), including hiring, training, and performance management.
Track record of driving measurable revenue growth through creative wins.
Expert-level knowledge of paid social/video ad creative best practices, including hooks, storytelling, and CRO principles.
Strong leadership and management skills; ability to inspire and hold a creative team accountable.
Proficiency in Adobe Premiere Pro, After Effects, or equivalent; familiarity with creative project management tools.
Highly organized and process-driven with strong project management skills.
Comfortable working cross-functionally in a high-velocity, data-driven environment.

Responsibilities

Lead the paid creative strategy and execution across all acquisition channels.
Own the pipeline of new ad concepts, VSLs, and iterations to ensure a steady flow of winning creatives.
Build, manage, and scale a team of editors and creative partners (onshore/offshore).
Own the production pipeline and asset management systems, ensuring efficient workflows that balance speed, cost, and creative quality.
Partner with Media Buyers and CRO team to align creative with funnel strategy and revenue targets.
Design, test, and optimize creative concepts (ads, VSLs, landing page videos) to drive measurable performance lift.
Build, lead and develop a high-performance creative team; implement systems to ensure consistency, speed, accountability and continuous skill development.
Work with media and CRO teams to structure creative testing frameworks, optimize for win rates, and scale proven assets.
Build and oversee systems for end-to-end production management - from concept briefs to final delivery - ensuring efficient cross-functional collaboration, offshore creative coordination, asset management, and rigorous quality control.
Tie creative output directly to acquisition KPIs, ensuring creative production is a driver of WarriorBabe’s growth targets.