Paid Social Strategist

Code3 • New York City, NY

1d • $78,000 - $88,000

About The Position

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms. Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better. We are looking for a Paid Social Strategist to join us and serve as a key client contact and support. As a Paid Social Strategist at Code3 you will manage paid social buys, oversee strategic deliverables, and offer expert insight across leading social platforms. Critical thinking, curiosity, and resourcefulness are essential. What you’ll do: Develop full funnel paid social strategies that align with client objectives, encompass marketplace trends, and adhere to best practices Proficient in building out tactical strategy, platform selection, audience building, content mapping and flight recommendation Ability to source, pull and compile competitive, marketplace, platform, audience and campaign performance research that guides media plan strategy Establish and evolve your clients’ paid social strategy, including but not limited to: Learning Agendas, A/B Testing, Pixel Tagging & Event Management, client KPI and goal setting, campaign and audience optimizations Analyze multi-platform campaign performance to provide detailed insights, key learnings and recommendations Act as a trusted touch point with our clients, platform partners & cross-functional teams regarding campaign strategy within the respective vertical Prepares and presents strategic / tactical plans and recommendations and is comfortable sharing with the clients and internal team members Maintain open and productive communications with platform partners, ensuring our campaigns are of the highest standard Who will love this role: Passion for social media inclusive of marketplace trends, data and creative Self-starter who is comfortable with a rapidly changing environment People person that enjoys close relationships with your team, partners and clients

Requirements

• Minimum of 3+ years of experience in paid social media buying and planning
• Experience in paid social planning and buying across at least 2 social platforms such as Meta, TikTok, Pinterest, Snapchat, YouTube, etc.
• Demonstrated critical thinking ability and appetite to learn additional social platforms and other media channels
• Excellent communication skills, both written and verbal, with the ability to articulate complex ideas to clients and internal teams
• Ability to take initial direction, then transition to a more independent work style
• Excel skills: comfort with pivot tables and large datasets is a must
• Proven ability to navigate client communication with senior stakeholders

Nice To Haves

• Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, etc.)
• Ecommerce, Luxury, or Fashion experience is a plus

Responsibilities

• Develop full funnel paid social strategies that align with client objectives, encompass marketplace trends, and adhere to best practices
• Proficient in building out tactical strategy, platform selection, audience building, content mapping and flight recommendation
• Ability to source, pull and compile competitive, marketplace, platform, audience and campaign performance research that guides media plan strategy
• Establish and evolve your clients’ paid social strategy, including but not limited to: Learning Agendas, A/B Testing, Pixel Tagging & Event Management, client KPI and goal setting, campaign and audience optimizations
• Analyze multi-platform campaign performance to provide detailed insights, key learnings and recommendations
• Act as a trusted touch point with our clients, platform partners & cross-functional teams regarding campaign strategy within the respective vertical
• Prepares and presents strategic / tactical plans and recommendations and is comfortable sharing with the clients and internal team members
• Maintain open and productive communications with platform partners, ensuring our campaigns are of the highest standard

Benefits

• Full medical, dental, and vision benefits as well as generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees